In a major coup for Australian cosmetics company , the brand has announced international model and actress Rosie Huntington-Whiteley is set to be the new brand ambassador.
Huntington-Whiteley will shoot ModelCo’s summer advertising campaign on Hayman Island mid-July, with the national advertising campaign running from September.
"Rosie Huntington-Whiteley is the perfect brand ambassador for ModelCo," says ModelCo founder and CEO Shelley Barrett. "Not only is Rosie stylish, sophisticated and glamorous, she's also an internationally recognised model, actress and businesswoman who truly encapsulates the ModelCo brand values - a modern woman who is stylish yet time-poor, who wants to look and feel her absolute best whilst enjoying a busy lifestyle.”
Huntington-Whiteley adds, I'm so excited to be working with ModelCo. We all want a quicker, smarter way to look and feel glamorous, and ModelCo is a trustworthy brand that makes me feel exactly like that. I love beauty products that not only deliver what they promise but make my life easier too. As I am constantly travelling or working, ModelCo's innovative, dual purpose, glamour-on-the-go products really resonate with my lifestyle."
Huntington-Whiteley follows in the footsteps of Dannii Minogue, Elle Macpherson and Cheyenne Tozzi who have all been faces of the successful brand.
