Her amazing skin and stunning looks captured the attention of and , and now Rosie Huntington-Whiteley's impressive mane has won over the team at .
The argan-oil-infused hair brand has signed on Huntington-Whiteley as its first celebrity face. In this role, the supermodel will appear in Moroccanoil’s global multimedia campaign INSPIRED BY WOMEN.
Created to inspire, celebrate and empower women around the world, the campaign will feature an original video series titled Inspired. Helmed by acclaimed director Bryce Dallas Howard, the short-film series will bring to life the inspirations of Huntington-Whiteley, as well as the stories of five influential women from diverse backgrounds.
A lot of the women I surround myself with tend to be older than me. I always love to be around women I can learn something from,” says Huntington-Whiteley.
Moroccanoil vice president of marketing David Krzypow adds, The campaign is an expression of three things: our view of women, our view of beauty and our view of what is our purpose in life.”
The six-part series will live on a brand microsite, launching online in spring.
