We’ve obviously got sex on the mind this week (must be all the V-Day action around the office), what with yesterday’s blog post, and today’s realisation that Sexpo 2012 is only one month away.
Far from being reserved for the outgoing and sexually confident among us, Sexpo has broadened its offerings to reach a wider audience than ever. This year sees two of beautydirectory’s members host exhibits at the Expo, which takes place on March 15-18 at Sydney Convention and Exhibition Centre.
According to Rob Godwin, general manager of Sexpo, the 2012 event will feature more than 250 stands, exposing brands to other like-minded businesses and shoppers. "Sexpo brings the opportunity to interact with a major audience that wants to be informed," he says. "Since repositioning the shwo to attract young couples ... we have created a relaxed shopping environment where patrons want to learn and purchase products to improve their adult lives."
Jo Radnidge, of intimate lifestyle accessories brand LELO, says Sexpo allows the brand to offer customers a broader retailing experience. Sexpo provides customers the opportunity to not only see LELO products, but pick them up to discover what they feel like, and receive expert advice about the products,” Radnidge explains. For LELO, the importance of shows like Sexpo is for couples and singles to see why our brand is the leader in providing stylish, functional and safe-to-use pleasure products.”
For candle brand Mind to Body, 2012 is the first year they’ll be exhibiting at Sexpo, as the brand launches a new range of Play Time massage candles that are safe to lick. I hope to get some buzz from the elegant adult market, gain stockists around Australia and export this range along with our signature range,” candle chef Renna Danelutti says of their reasons for exhibiting.
For more information on exhibiting your brand at Sexpo, contact April McMahon at april@sexpo.com.au.
For media requiring more information or passes to Sexpo, contact Shereen from Milkk PR on shereen@milkk.com.au.
