It seems cosmetic enhancements are waning, if new data released by the British Association of Aesthetic Plastic Surgeons (BAAPS) is anything to go by.
Focusing on the UK, the study found that while breast augmentations for women are still the most popular surgery option, they have plummeted by 20 per cent since 2013. Tummy tucks and rhinoplasty also dropped in number by 20 per cent, with cosmetic operations for women falling by 9 per cent since 2013.
The trend also applies to men’s cosmetic procedures, which reported a 15 per cent overall decline since 2013. Nose jobs went down 30 per cent, with eyelid surgery nabbing the ‘most popular’ title.
Plastic surgeon and former president of BAAPS, Rajiv Grover, believes the decline in surgery is due to the beauty movement favouring natural features.
“It might seem counter-intuitive that as plastic surgeons we would possibly welcome such a change, but we are pleased that the public are now so much more thoughtful, cautious and educated in their approach to cosmetic surgery,” Grover told Cosmetics Business.
Fellow surgeon and current BAAPS president Michael Cadier agreed with Grover’s belief in beauty trends. He explains: “With demand for the most subtle anti-ageing procedures such as eyelid surgery and facelifts holding steady, it’s clear that the public of 2014 were after a refreshed or youthful appearance rather than more conspicuous alterations.”
