From a top-seller in the US to one causing a stir on Dragon’s Den, learn all about the five new brands that have recently joined the BEAUTYDIRECTORY family.
Naked Tan
Brand lowdown: In 2007, Lea Taylor revolutionised the tanning industry by launching the first ever two-hour tan. This new way of tanning garnered a cult following for the brand. Building on its expertise in the professional industry, Naked Tan also offers a DIY range for salon results at home.
Claim to fame: The DIY Goddess range is formulated to enable consumers to achieve a professional-looking tan in the convenience of their own home in just two hours.
Why media want to feature this brand: Naked Tan is known in the beauty industry for providing a premium, professional-quality product for therapists. Its products are vegan friendly and cruelty-free, and the packaging is recyclable.
Sanctum
Brand lowdown: Sanctum is a certified organic and 100 per cent naturally-derived range of skin, hair and body care products. Made in the pristine Byron Bay hinterland, Sanctum is proudly Australian owned and made. The brand uses only the finest plant extracts as well as therapeutic levels of vitamins to create natural products that work.
Claim to fame: A pioneer in the natural and certified organic skincare industry, Sanctum has been around since 1992. Now, it is the most affordable certified organic skincare range in Australia, and believes organics should be accessible to everyone. The company also ‘walks the talk’, with a solar-powered state-of-the-art manufacturing facility, biodegradable product tubes, and 100 per cent recyclable packaging.
Why media will want to feature this brand: It is not just another brand trying to sell products - Sanctum is innovative, pioneering, environmentally-responsible and sustainable. It is also honest, and believes in truth within labelling.
Skinny Tan
Brand lowdown: Skinny Tan is the first self-tanner that combines a natural version of the tanning active with skin smoothing and firming actives, allowing customers to tan, tone and visibly reduce cellulite with the one product.
Claim to fame: The brainchild of two Sydney mums, Skinny Tan shot to fame when it broke all records on the UK show Dragon's Den, receiving nine offers between all five Dragon investors.
Why media want to feature this brand: Skinny Tan is the only tanner on the market that has had its claims independently-tested by a leading global research company. In these trials, over 90 per cent of consumers agreed Skinny Tan smelled better than other tanners, 84 per cent reported it smoothed skin and helped with cellulite, and 86 per cent said the result was an even, streak-free tan.
Brand lowdown: The Australian-owned company produces vitamins, supplements and skincare products to assist in maintaining optimal health and wellbeing. With over 45 years of passion and natural health expertise, Swisse combines premium-quality ingredients, nutritionally-balanced formulas, a commitment to sustainability and ethical manufacturing.
Claim to fame: The Swisse brand is well known for its mantra to “Celebrate Life Every Day”, and this is evident within the organisation as well as being expressed through its products.
Why media want to feature this brand: Swisse's beautiful range of vitamins, superfoods, and skincare products are natural and manufactured almost entirely in Australia.
Brand lowdown: Viviscal® is the world’s fastest growing brand of nutritional supplements for the treatment of thinning hair and hair loss for both men and women. The supplements contain Viviscal’s proprietary marine protein complex, AminoMarC™, along with other effective ingredients. Viviscal’s efficacy is grounded in 20 years of continuous research and development and is supported by six published clinical trials.
Claim to fame: Viviscal is the number-one selling hair growth supplement in the US, with the brand’s supplements for women sitting in the number four position in all of haircare. The brand is recommended globally by doctors, dermatologists, trichologists, nutritionists and hair stylists, and is used by celebrities such as Cate Blanchett, Gwyneth Paltrow, Naomi Watts, Reese Witherspoon, Karlie Kloss and Jessica Stam, to name a few.
Why media want to feature the brand: Hair loss is becoming more prevalent. Thinning hair affects more than one in four women in Australia, and more than one in three worldwide. 50 per cent of men in Australia are currently experiencing some form of hair loss. By using the Viviscal system, people can boost their hair’s volume, health and vibrancy.
