Renowned for consistently creating innovative hair products that bring the salon into the home, the R&D team at John Frieda have been back at it again - launching the next must-have product for any woman’s hair regime.
Banishing any colour-fade dilemmas, the brand’s new Colour Refreshing Gloss offers fresh-looking, flawless colour in between salon visits. A breakthrough at-home version of the much-coveted salon treatment, the Colour Refreshing Gloss adds specific pigments lost during the hair colour cycle back into locks.
For fans of that glossy finish you have after stepping out from the salon (and let’s face it, who isn’t?!), you now no longer have to wait till your next colour to recreate that. BEAUTYDIRECTORY sat down with John Frieda Brand Manager Georgie Packer to learn everything about the new Colour Refreshing Gloss.
Why did John Frieda decide to launch the Colour Refreshing Gloss?
The John Frieda brand is known for expertise in colour, and more specifically, recognising the different precise needs of each shade. The Sheer Blonde, Brilliant Brunette and Radiant Red colour care ranges are a testament to this true colour expertise, all providing colour specific solutions to suit the consumer’s individual needs. Precision Foam Colour has also stood the test of time as the number one foam formula permanent colour on the market*, consistently winning prestigious beauty awards and receiving amazing consumer praises since its launch in Australia in 2012. Colour Refreshing Gloss was the next logical step for the John Frieda Brand, as consumers know us as the colour experts. This product range takes a specific salon treatment and brings it into consumers’ homes so they can easily maintain that fresh, first-day colour and glossy shine for longer.
We have also tailored the hero product in the collection specifically for the Australian market, which is the Colour Refreshing Toner in the purple box. Our Colour Renew Shampoo & Conditioner are top sellers in the range, and consumers have been expecting a specific toner from us for a while. This is a must-have product for colour-treated blondes to keep their tones bright, not brassy.
What are its key benefits?
Available in colour-prescriptive shades for warm and cool tones, this in-shower treatment restores vibrancy and tonal dimension in-between colourings, while counteracting fading, neutralising colour change, and correcting the appearance of dull, washed-out colour. Unlike some permanent or semi-permanent colour treatments, Colour Refreshing Glosses revive shades without damaging hair. As well as adding a nourishing glossy top coat, the glosses work by adding back the specific colour pigments lost during fading for true to tone, salon-fresh colour.
Are there any other similar products on the mass market?
We’re the only brand that offers consumers an in-between colouring product that delivers a boost of colour and glossy shine in one easy-to-use, three-minute treatment. What also makes Colour Refreshing Gloss unique is that there are warm and cool formulas to suit different hair colours, so there is a perfect match to boost most hair colours.
What R&D went into the creation of the Colour Refreshing Gloss?
Significant research and development was conducted by Kao to create unique patented technology that would truly deliver shade-specific benefits. This was done in conjunction with our John Frieda House of Experts Harry Josh and Nicola Clarke, who have access to the John Frieda salons. The products were rigorously tested on both celebrities and everyday women in salon and at home to ensure the formulas were just right.
Who is the Colour Refreshing Gloss best suited for?
Colour Refreshing Gloss has been specifically formulated for that ‘in-between colouring’ stage of the colour cycle, when your colour starts to fade more and more on a weekly basis through regular washing, styling and environmental factors. It is designed to replace those lost colour pigments from colouring, whether that be at home or in a salon. It is perfect for anyone with blonde, brunette, red or black hair who wants to boost their colour back to that amazing way it looks on that first day they have it coloured: rich, fresh and true to tone. Colour Refreshing Gloss is also perfect for anyone who wants a non-damaging, quick and easy boost of colour and shine they can achieve at home in the shower.
Why is the brand passionate about this product?
We are very excited about the Colour Refreshing Gloss collection because it is a truly salon-inspired, shade-specific innovation that we are bringing to the mass environment. It really fills a gap in extending the life of our consumers’ colour cycle, helping them to keep that amazing first-day fresh colour for longer.
*Source: Aztec Scan Data MAT 29/03/2015.