Women's Fitness readership numbers just got a massive advance with news the health and fitness magazine has signed a deal with Anytime Fitness – giving the gym access to the magazine’s health, fitness and lifestyle content.
The partnership between Women’s Fitness publisher Citrus Media and Anytime Fitness representer Collective Media sees the magazine’s content rolled out across Anytime Fitness' social media and digital content offerings, exposing the magazine to the gym's membership base of 435,000.
“At Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long-term partnerships and an innovative approach to marketing,” says Collective Media general manager Andrew Sneddon.
“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space. While evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”
Women’s Fitness editor Samera Kamaleddine adds: “Anytime Fitness is the leader in its category so we are thrilled to be able to deliver world-class content to the Anytime Fitness members so they can achieve their fitness goals faster.”
Women’s Fitness publisher Steve Maidens concludes: “Our partnership with Anytime Fitness aligns perfectly with our ‘Fitness that fits your life’ philosophy and our easy-to-adopt exercise, nutrition and lifestyle ideas. Women’s Fitness is excited to deliver our unique approach to health and exercise to a new audience of over 435,000 Anytime Fitness members.”
Image: Instagram.com/fitwith_ellie
