Since Benefit’s inception, co-founders Jean and Jane Ford have always believed that beauty should extend beyond the counter and empower all women – especially those who need it most. It was through this vision, in 2015 that the ‘Bold is Beautiful Project’ was born. The aim of the campaign is to create long-lasting and positive change in the lives of women around the world.
In May last year, Benefit donated $15 from every brow wax service and raised $3.4 million globally – that’s 209,019 waxes! This year, the Bold is Beautiful Project is coming to New Zealand and they want to take it up a notch.
Look Good Feel Better is a not for profit charity providing free classes for women, which focus on the visible side effects of cancer treatment including hair loss, eyebrows, eyelashes and other skin related issues. The two hours spent at a Look Good Feel Better class provides the opportunity to relax, have fun, feel special, do something practical, be proactive and connect with people who may be experiencing something similar - away from the world of diagnosis and treatment.
How can you get involved with ‘Bold is Beautiful’?
For the month of May, Benefit will be donating $15 from every brow wax service to Look Good Feel Better. All you need to do to make a difference to the lives of Kiwi women battling cancer is get a brow wax – simple as that. Book in at one of the below Benefit counters now!
Benefit Counters:
Benefit Boutique
100 Ponsonby Road
Grey Lynn
Ph: 09 360 0020
Smith & Caughey's Queen St
253-261 Queen Street
Auckland City
Auckland 1010
New Zealand
Ph: 0508 400 500
Smith & Caughey's Newmarket
225 Broadway
Newmarket
Auckland 1023
New Zealand
Ph: 0508 400 500
Ballantynes
43 Lichfield Street
Christchurch City
Ph: 03 378 1940
David Jones
165/167 Lambton Quay
Wellington
Ph: 04 912 0700
