The body care brand synonymous with positive body image and progressive values, latest campaign is going viral but this time for all the wrong reasons.
Previously, Dove has been applauded for their efforts to boost body confidence in women through their use of natural lighting, various body shapes and the absence of Photoshop, although the Internet seems to think they’ve taken it too far – and its attempt to further drive the issue is in fact demeaning it.
Dove’s latest ‘Real Beauty’ initiative is to package its body soap in unconventional shapes, which symbolise that not all women share the same figure.
A Dove spokesperson says, “Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition. They’re one of a kind–just like you. But sometimes we all need reminding of that.”
A selection of the burning questions the Internet is throwing at Dove:
Will the bottles all contain the same amount of soap?
Do the body-positive bottles cost the same as normal ones, or do these ‘empowering bottles’ come with a premium price tag?
Where are the realistic male shaped bottles?
Does a campaign where women are depicted as bottles seek to dispel objectification or further incite it?
