On August 1st, MECCA will be unveiling its own signature brand of makeup, MECCA MAX. The launch will include 206 products across skin, complexion, eyes, lips, nails, lashes and beauty tools. Anyone will be able to pick up these products as the prices range from just $5 to $45, so beauty addicts can stock up on the essentials without breaking the bank.
The ones to watch? A collection of 25 ‘MAXimiser’ products that hero the range, with stand-outs including eye and skin primers, a strobing stick, an artistry palette and a double-ended mascara. All sure to be sell-outs.
MECCA Brands founder and CEO Jo Horgan says, “The launch of this new signature line is one of the most important milestones in our business and has been three years in the making.” She also adds that in-store hosts and MECCA beauty junkies played a part in the making of the range, delivering their ideas, inspiration and expertise.
MECCA Brands Creative Director Marita Burke says “Our innovative products are smarter, work harder and will do more for your look than anything else in your beauty arsenal.”
Be sure to check it out in two weeks time!
