Through joint research with FUJIFILM, Goldwell have developed @Pure Pigments Elumenated Hair Colour, a new category of hair colour services. These breakthrough products wrap oxidative hair colours with HD3 direct dye additives in a layering process creating that creates a moving, 3D effect that changes and morphs as light hits it. The result: boosted colour intensity, shine and a higher resistance to fading.
This range of six concentrated @Pure Pigments tones has been developed to work exclusively with Goldwell's Topchic, Colorance, and Nectaya products to create completely new dimensions of colour results. Goldwell Netherlands Intenational Artist Agnes Westerman says the @Pure Pigments “Completely reinvents the way we can work with hair colour as artists”. To utilise the best of these game changing tones Goldwell have released three new customizable services that add the high definition dyes directly into your colour formula:
Colour Morphing – Add multiple tones of @Pure Pigments to create dazzling holographic effects in hair colour that change and move with the light. This is Goldwell’s signature elumenated hair colour service.
Colour Boosting – Add tone on tone colours to Topchic, Colorance, and Nectaya formulations to elevate hair colour with unprecedented vibrancy and brilliance.
Colour Washing Service – Add @Pure Pigments drop by drop to toners, blonde shades and lighter tones to create beautiful pastel washes ranging from subtle to intense. Illuminate lighter tones with veils of soft colour.
@Pure Pigments launch in September 2018 and will be exclusively available in Goldwell salons nationwide. Tones include Pure Yellow, Pure Orange, Pure Red and Pure Violet to create vivid tones and effects while Pearl Blue and Matte Green soften and counteract unwanted tones.
