On Friday Swisse announced its newest global brand ambassador, actor Chris Hemsworth.
“The brand and our regional marketing teams across the world are truly excited about partnering with Chris who is a perfect complement to the Swisse brand,” said Severine Brichard-Rooney, H&H Group Global Director of Marketing.
“Chris is authentic and truly committed to living the quintessential Australian healthy lifestyle, totally aligning with Swisse’s Australian roots. Wellness is already such an important part of his life with a strong connection to nature which is at the heart of Swisse.
“At Swisse, we are passionately dedicated to making millions of people around the world healthier and happier. Chris is an example of what we stand for and will help inspire our communities to do so with the active lifestyle he embodies.”
“The Swisse message of living healthier and happier aligns with my personal goals. I am looking forward to working with a company that shares these core values,” Hemsworth said.
“We are looking forward to drawing out that core philosophy of our premium natural ingredients combined with the aspirations of living a better life and achieving one’s personal goals. Through Chris’s ambassador role we will work together to bring to life our heritage story and the foundations of our brand, and of course our signature line, ‘Celebrate Life Every Day’ (CLED),” Brichard-Rooney said.
The global marketing campaign featuring Hemsworth will include television and advertising commercials, as well as content-led social media.
Other Swisse ambassadors include actress Nicole Kidman and New Zealand Rugby Legend Kieran Read.
