LUSH takes on Asia with new retail concepts

LUSH has been busy expanding its retail presence in Asia this month, announcing two new store openings.

On August 31, the brand opened its first LUSH Shinjuku Spa, an experiential, imaginative space showcasing LUSH's innovation in technology. The spa features three treatment rooms, four spa floor experience areas, alongside an array of unique treatments and mood changing experiences.

More recently, on September 18, LUSH opened its fourth Naked Shop and first in Asia, located in Hong Kong. The store has an abundance of innovative and plastic packaging-free alternatives to favourite cosmetics - from the classics, such as solid shampoo bars and soaps, to new and exclusive naked skincare innovations. The shop aims to offer an alternative to buying packaged items, helping to tackle the plastic waste problem in Hong Kong.