David Jones has announced the return of the luxury beauty brand, Aesop to its house of brands.
David Jones will launch Aesop online in August, before its immersive spaces in Chadstone Shopping Centre and Bourke Street Mall as part of the stores $15 million beauty hall redevelopment.
David Jones general manager of beauty, Alicia Shoolman said, "it is a pleasure to welcome back Australia’s most successful homegrown beauty brand to the DJ’s family."
"Aesop is without doubt the most beautiful, iconic and successful Australian beauty brand we have ever seen, and one that our customers have continued to request, year after year."
"We see a consistent level of demand for their products, with over 500 customers searching for the brand on our website each week."
"It is therefore a great pleasure and very proud moment to bring Aesop back home to David Jones, for all our customers who are keen to get their hands on their exceptional products," said Shoolman.
Aesop has earned global recognition for its unique approach to product creation, blending botanical ingredients with advanced technology to deliver effective, luxurious skincare, body care and unique fragrances.
"We recognise the importance of evolving our beauty offering and experiences to meet the expectations of our customers," Shoolman added.
"The return of Aesop signals our commitment to invest in a refreshed beauty execution that reflects our dedication to providing a truly world-class and luxurious shopping journey, like no other."
Aesop’s full product range of skincare, body care, fragrance and home essentials will be available online at davidjones.com and will expand into a growing number of stores, including its Elizabeth Street Flagship, over the coming months.
Image Credit: Supplied
