Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and April was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for April.
Top five news stories:
1. Harper's BAZAAR Australia appoints new senior editor
2. The latest beauty launches you need to know about
3. Gen Z beauty trends: The generation shaking up the industry
4. Ex-MECCA staffer launches new beauty brand
5. Diptyque announces exciting Australian first
Top branded search terms:
1. MECCA
2. Professional Beauty Solutions
3. Dermalogica
4. Benefit Cosmetics
5. Dr. Naomi
6. Frank Body
7. Nioxin
8. YSL Beauty
9. SIMKA
10. Bloom Squad® Hair
Top non-branded search terms:
1. Brand contact
2. Agency
3. Hydrating face mask
4. MAXCONNECTORS
5. Perfume launch
6. PRs in house
7. LED
8. Two Birds Talking
9. Harper's BAZAAR Australia
10. TMC PR
*SOURCE: GOOGLE ANALYTICS April 1 - 30, 2025
Header image credit: Getty
