Are Media has cemented its position as Australia’s leading women’s lifestyle advertising network, unveiling a new partnership with Dotdash Meredith (DDM), the powerhouse behind some of the world’s most iconic media brands.
The strategic collaboration doubles Are Media’s digital reach, catapulting its monthly audience to 10.4 million* people and creating Australia’s #1 women’s lifestyle network. This is in addition to Are Media’s monthly print reach of 6 million** Australians.
The partnership brings together Are Media’s powerhouse portfolio — including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE, New Idea, WHO and more — with DDM’s internationally celebrated brands such as PEOPLE, Allrecipes, Real Simple, FOOD & WINE and Better Homes & Gardens US.
By combining DDM’s high-performing, content-rich environments with Are Media’s trusted local voice and category expertise, the partnership creates a compelling new platform for advertisers to connect with millions of engaged Australian consumers.
"This is a transformational moment for Are Media," said Are Media CEO, Jane Huxley.
"By joining forces with one of the world’s most respected content companies, we’re expanding our scale and influence across every major lifestyle category — homes, food, fashion, beauty, and beyond."
With Dotdash Meredith’s existing Australian audience, the partnership significantly enhances Are Media’s footprint in categories such as travel, tech, sustainability, and finance, opening up fresh opportunities for brands to tap into new audiences.
"This partnership isn’t just about reach – it’s about relevance," added Are Media director of sales, Anna Quinn.
"DDM’s globally loved brands offer rich, brand-safe environments that complement our trusted local content."
"Together, we’re enabling advertisers to engage high-value audiences in moments that matter, whether through premium storytelling, content-led commerce, or immersive brand experiences," said Quinn.
The partnership with DDM signals a new chapter in Are Media’s digital leadership – and a powerful new opportunity for brands to connect with the country’s most influential and action-orientated consumers.
Sources:
*Ipsos iris Online Audience Measurement Service, Mar 2024 to Feb 2025, P14+, combined Are Media and Dotdash Meredith average audience 10.4 million
**Roy Morgan Single Source December 2024
Image credit: Are Media/Dotdash Meredith
