Let us introduce you to SOMA, the new affordable body wash brand founded by two Aussie mums and former MECCA Head of Skincare and Head of New Concepts.
Officially launched exclusively into 1000 Woolworths stores, SOMA brings you the vibes of luxury fragrance brands but at an accessible price point – we're talking $18!
The range fills a gap in the market: premium, aesthetic, fine-fragrance body care that is stylish and proudly affordable.
"We launched SOMA to create something that didn’t exist in the grocery personal care aisle – body wash that feels like a luxury fragrance experience but lives in your shower, every day," said SOMA co-founders, Camille Peressini and Georgie Gilbert.
"Each of our three body washes are inspired by our favourite luxury fragrance brands."
The SOMA line-up includes:
- Amber & Jasmine – A radiant, skin-hugging blend of golden amber resin, airy jasmine petals, and creamy sandalwood. Shop here ($18/750mL)
- Almond & Vanille – A soft, comforting blend of warm roasted almond, whipped vanilla, and creamy tonka bean. Shop here ($18/750mL)
- Vetiver & Cedar – A crisp, modern blend that opens with the bright, green freshness of vetiver, earthy yet airy, layered over dry, grounding cedarwood. Shop here ($18/750mL)
You can shop SOMA via Woolworths, here.
Image credit: SOMA/Supplied
