Prada Beauty has officially named actor and entrepreneur, Tom Holland as its newest global ambassador.
Holland fronts Prada Paradigme, a new masculine scent that transcends traditional preconceptions by asking, what if there’s another way?
Humble yet electric, Holland encapsulates the Paradigme man, exuding a quiet confidence that remains unafraid of showing vulnerability and an understated determination that never needs to shout to succeed.
Brimming with playful wit, he is a natural entertainer who captures the collective spirit of the zeitgeist while retaining an intrinsically individual magnetism that exists only in the space between outward expectation and internal instincts. Ever the creator of his own narrative; he continues to shape another way.
"Tom Holland is the unparalleled embodiment of Prada Paradigme. An extraordinary talent and a multifaceted entrepreneur, his authentic warmth and profound yet quiet confidence perfectly capture the fragrance's essence," said Prada Beauty global brand president, Yann Andrea.
Made with intention for those shaping their journey via exploration, Prada Paradigme examines the interplay between the inner self and the outer world.
As the reverse pyramid unfolds, at the ambery woody base, Peru balm, benzoin resin and guaiac wood bring a smoky, resinous texture that is simultaneously vigorous, luminous, and addictive. This innate and heady sensuality lies in contrast with the fragrance heart, creating a surprising dialogue with a duo of geranium extracts – a green aromatic of energising freshness and an iconic code of masculine fragrances, now reinvented with floral, rosy facets.
Finally, this pulsing heart, alive with vibrant plant energy, encounters uplifting Calabrian bergamot heart and airy musks – bringing an unparalleled brilliance that prolongs the sense of vibration.
Prada Paradigme EDP retails for $245 (100mL) and is available at David Jones, Myer, Adore Beauty and The Iconic from August 12th, 2025.
Image credit: Prada Beauty/Supplied
