Hourglass, one of the world’s most prestigious luxury beauty brands, is excited to announce it has appointed Sephora as its exclusive brand partner in Australia and New Zealand in 2026.
The brand will officially launch across Sephora Australia and New Zealand stores, online, and via the Sephora app on February 26th, with early access available on the Sephora App from February 25th.
"Hourglass is one of Sephora’s top-performing and most loved brands globally, with a strong and loyal following across our stores in the U.S., Canada, the U.K., Europe, the Middle East, China and Southeast Asia," said Sephora global chief merchandising officer, Priya Venkatesh.
"We are thrilled to extend our partnership to Sephora Australia and introduce Hourglass to our Australian and New Zealand clients."
"Hourglass continues to deliver best-selling, industry-leading products, and we look forward to delighting our Australian customers with their iconic concealers, palettes and future innovations."
Hourglass will join major makeup brands like Rare Beauty, Haus Labs, FENTY BEAUTY and Makeup By Mario, as an exclusive brand partner at Sephora.
"We’re thrilled to begin Hourglass’ next chapter in Australia and New Zealand with Sephora," said Hourglass founder and president, Carisa Janes.
"From the beginning, our philosophy has centred on purpose-driven, high-performance products that elevate everyday beauty rituals."
"We’re excited to share our vision in Australia in partnership with Sephora, whose strategic collaboration has supported our successful retail growth across key markets."
The Hourglass launch in Sephora ANZ will spotlight the brand’s category-defining complexion collection, introducing consumers to the brand’s high-performance innovations, including the best-selling Vanish Airbrush Concealer, Illusion Luminous Glow Foundation SPF 30, and Veil Hydrating Skin Tint.
Customers can look forward to distinctive pop-up experiences as part of the launch. Notably, Sephora’s Pitt Street store from March 2nd - 8th, will be the third location globally, alongside the Hourglass flagship in New York and Selfridges London, to offer the highly anticipated Ambient Lighting Edit: Charms collection, a limited-edition customisable charm palette inspired by fine jewellery.
But the good news doesn't stop there – Hourglass will also be shipping direct-to-consumer via hourglasscosmetics.com/en-au from February 17th.
Through this new direct-to-consumer platform, customers will experience Hourglass in a personalised digital environment offering exclusive product drops, early access to launches, fast-tracked delivery timing, limited-edition sets, and immersive online content that brings the brand’s creative vision to life.
"Hourglass continues to redefine luxury through innovation, performance, and a strong relationship with our global community," added Janes.
"Australia remains a highly engaged market for our brand, and this expansion allows us to elevate the Hourglass experience for our customers with deeper access to our artistry, design, and brand vision."
BRB, just getting our wish list ready!
Image credit: LUKE LATTY/Sephora/Hourglass
