Construction has begun on the multimillion-dollar redevelopment of the Myer Sydney Beauty Hall.
The retail space will become one of the biggest beauty destinations in Australia, offering almost 4,500 square metres of makeup, fragrance, services and experiences across two levels.
Myer executive chair, Olivia Wirth said the redevelopment represented one of the most exciting steps in the company’s transformation.
"Beauty has always been a cornerstone of Myer, and the redevelopment of the Myer Sydney Beauty Hall is our commitment to taking that to a new level," said Wirth.
"We know our customers want more than a transaction – they want to discover, to be inspired, and to indulge in an in-store experience that feels truly special."
Designed by Greater Group, the new beauty hall design draws inspiration from Sydney's coastline and city, featuring luxurious finishes and will be divided into distinct zones.
The entire existing ground floor has been completely redesigned and will become home to makeup, fragrance and skincare, completed by dedicated zones for both gifting and ‘beauty to go’ products, alongside an expanded suite of in-store services.
On the mezzanine level, the wellness zone has been designed as a warm and intimate retreat with a wide range of hair, bath and wellness products.
Upon completion at the end of the year, the Myer Sydney Beauty Hall will have more than 200 services on offer. This will span 11 private treatment rooms, two semi-private skin studios, a beauty play bar and an on-floor masterclass space, ranging from luxury and express facials, skin diagnosis and consultations, makeup application and wellness treatments, to eyebrow and lash services.
Other services will include nail treatments alongside cocktails and champagne at SOAK, clinical skin experiences from The Skin Bar, express skin services from Shark Beauty, and a soon-to-be-announced blow-dry bar partner.
Myer Sydney will welcome over 18 new brands that are launching at Myer this year, including coveted luxury skincare names such as La Mer and niche fragrance houses like L’Artisan Parfumeur, further elevating Myer’s offering and giving customers access to some of the world's most sought-after beauty labels under one roof.
"With over 200 expert services to be offered alongside a curation of world-class brands, we’re creating a destination that puts the customer at the centre of everything," added Wirth.
"Sydney is just the beginning, with this approach paving the way for the future of beauty at Myer."
You can shop beauty via Myer here.
Image credit: Supplied/Myer
