Last Friday, Glow Lab welcomed media and influencers to celebrate the launch of the brand's new Creamy Body Wash collection.
The Glow Lab Café Creamy, a Parisian-inspired pop-up café at Blackwood Bondi, was brought to to life through an immersive, highly shareable experience that generated strong content opportunities across both media and influencer channels.
Guests enjoyed complimentary whipped cream hot chocolates inspired by the new gourmand-inspired scents – Salted Caramel & Pistachio, Coconut & Vanilla Bean, and Cashmere & White Blossom – while hearing from Glow Lab ambassador, Bec Judd, who shared her love for the brand and the inspiration behind the new range.
The space was transformed into a charming Parisian café, complete with branded styling, scent discovery moments and product displays, giving guests the opportunity to experience the new collection firsthand, while capturing content throughout the morning.
Guests left with gift bags featuring products from the new Creamy Body Wash range and other Glow Lab favourites to continue the experience at home.
Key attendees included:
- Laura Dundovieć @lauradundovic
- Helen Chik @helenchikx
- Sally Obermeder @sallyobermeder
- Tash Delrosario @tashdelrosario
You can shop Glow Lab via Chemist Warehouse, Coles, Woolworths, and Amazon Australia.
Image credit: Supplied/Glow Lab
