Minimalist beauty brand, MERIT has announced its exclusive retail partnership with Sephora in Australia and New Zealand.
The brand will now be available at Sephora Australia and New Zealand, in-store and online from Wednesday 30th September, with early access via the app for Sephora Beauty Pass Members from Monday 28th September.
Two years on from its direct-to-consumer launch in Australia, MERIT has amassed a loyal local community eager for more ways to discover the brand.
Its brick-and-mortar launch at Sephora marks a significant milestone, expanding access through Sephora's 37 stores across Australia and New Zealand and online via Sephora.com.au and Sephora.nz.
"Our partnership with Sephora has been instrumental to MERIT's growth across North America, the UK and Europe," said MERIT chief executive officer, Philippe Pinatel.
"Expanding that relationship into Australia and New Zealand is another important milestone for the brand, allowing us to introduce MERIT to a new community of customers seeking in-person trial and discovery."
As an anchor brand within Sephora Australia and New Zealand's Only at Sephora brand portfolio, MERIT's launch ushers in a new era of elevated, globally sought-after beauty, making the brand more accessible than ever for customers across the region.
"As the world's leading prestige beauty retailer, we're committed to bringing the most innovative and globally sought-after brands to our customers," said Sephora Australia and New Zealand general manager, George Tsoukalas.
"MERIT has built an incredibly loyal following through its thoughtful, modern approach to beauty, and we're proud to be the exclusive retail partner introducing the brand to customers in our stores across Australia and New Zealand."
"This launch reflects our ongoing commitment to curating the very best in beauty and delivering the brands our customers are most excited to discover."
Guided by the belief that less is more, MERIT creates modern beauty essentials that seamlessly fit into everyday life. From complexion heroes and effortless colour to skincare and fragrance, each formula is developed to deliver high-performance results without unnecessary complexity, making luxury beauty feel both approachable and effortless.
"At Sephora, we are constantly seeking out the brands shaping the future of prestige beauty and creating meaningful connections with our global community," said Sephora global chief merchandising officer, Priya Venkatesh.
"MERIT has redefined modern luxury through thoughtful innovation, elevated design and an intentional approach to beauty."
"We are delighted to continue expanding our partnership and bring this highly anticipated brand exclusively to Sephora customers across Australia and New Zealand."
MERIT will be available exclusively at Sephora Australia and New Zealand, in-store and online from Wednesday 30th September, with early access via the app for Sephora Beauty Pass Members from Monday 28th September.
Image credit: MERIT
