Luxury hair care brand, Kérastase has appointed Cassette its retained PR agency in Australia.
Going forward, Cassette can help across Kérastase product samples, imagery and information, expert commentary, hair trends, or products for editorial inclusions.
Kérastase hero products and ranges to keep on your radar include:
Elixir Ultime – the iconic hair oil for shine, softness and nourishment
Gloss Absolu – shine, smoothness and anti-frizz care, particularly for long and frizz-prone hair
Genesis – strengthening care for weakened hair prone to falling due to breakage
Nutritive – intensely nourishing care for dry hair
Blond Absolu – care for blonde, bleached and highlighted hair
Chronologiste – anti-ageing and longevity
Première – repairing care for damaged hair and the effects of calcium build-up
Chroma Absolu – ultimate care for colour-treated hair
Curl Manifesto – hydration, definition and care for curly and curly hair
Résistance – strengthening and repairing care for heat styling, chemical processing and environmental damage
Spécifique – targeted scalp care for a range of scalp concerns including sensitivity, itchiness and dandruff
Symbiose – targeted anti-dandruff
Densifique – increases hair density
Kérastase Pro ambassadors and celebrity hairstylists, Kirby Lago and Gabrielle Roccuzzo are available for expert commentary, trend insights, how-tos and product recommendations.
For media requests, please reach out to Sophie Sager at Cassette.
You can shop Kérastase direct here and via MECCA here.
Image credit: Kérastase
