Boutique consumer communications agency, Brand etc. has welcomed Matilda Murray to its growing team as influencer, brand and activations expert.
Best known for her role as former co-owner and brand manager of activewear label, STAX., Murray brings first-hand experience in building a highly engaged consumer community.
Her expertise spans creator and affiliate marketing, brand partnerships, inclusive campaigns and high-impact activations that have consistently generated genuine conversation and lasting brand engagement.
"I’ve followed Matilda’s journey for years, she fascinated me as a marketer," said Brand etc. founder, Gina Nixon.
"She was ahead of the curve in affiliate-led marketing, understood the value of community before it became an industry buzzword and created events that both industry leaders and customers genuinely wanted to experience, stopping traffic more than once."
"Matilda understands what brands need because she has lived it from the inside. She has an instinctive understanding of creators, consumers and trends."
"That combination is incredibly rare and perfectly aligned with the way we work at Brand etc.," said Nixon.
Image: Brand etc.'s new influencer, brand and activations expert, Matilda Murray.
In her new role, Murray will work closely with the agency’s clients across influencer strategy, brand partnerships and experiential activations.
"I’m at an exciting point in my career where I get to take everything I’ve learned from more than a decade of building a brand and apply it in new ways," shared Murray.
"I’m excited to bring that experience to Brand etc. and help build communities, partnerships and experiences people genuinely want to be part of."
Founded in 2016, Brand etc. partners with ambitious consumer brands across beauty, fashion, wellness and lifestyle.
Its bespoke model brings together publicity, influencer strategy, social content, brand partnerships and events, giving clients direct access to an experienced team without layers of account management.
"We’re deliberately boutique. It allows us to stay close to our clients, move quickly and care deeply about every detail," added Nixon.
"Matilda brings even more experience, energy and insight to that model, and we couldn’t be happier."
You can learn more about Brand etc. and reach out to the team here.
Image credit: Supplied
