Whether you're part of a media outlet, brand, PR agency or are a digital creator, understanding which stories and topics are resonating across the beauty industry can provide valuable insight.
Each month, we analyse BD's trending search terms and most-read articles to uncover what's capturing industry attention.
Without further ado, let's dive into the media insights report* for October.
Top five news stories:
1. Best beauty launches for Christmas 2026
2. Touchland enters Australian market
3. Estée Lauder Companies appoints new PR representation
4. KIC launches into new category
5. Meet the new viral worthy launches from Quick Flick
Top branded search terms:
1. NYX Professional Makeup
2. Omniae
3. Hourglass Cosmetics
4. CLINIQUE
5. Bulldog Skincare
6. Estée Lauder
7. Jo Malone London
8. La Roche-Posay
9. OPI
10. Touchland
Top product search terms:
1. Nail polish colour
2. SPF
3. Skincare
4. Nail buffer
5. Nail polish remover
6. Eau de toilette
7. Christmas
8. Cuticle treatment
9. Hair treatment
10. Gift sets
*SOURCE: GOOGLE ANALYTICS October 1 - 31, 2026
Header image credit: Getty Images/Pinterest
