To celebrate Touchland's highly anticipated launch into Sephora Australia, the brand hosted a pop-up event in Sydney.
The immersive activation brought Touchland's world of scent, colour and self-expression to life in the heart of Pitt Street Mall.
Guests stepped through an oversized Touchland Power Mist bottle to explore the brand's eight signature fragrances, experience an AI-powered photobooth that transformed portraits into personalised scent-inspired worlds, and discover the exclusive Charm Bar, where shoppers could redeem personalised charms with the purchase of two Power Mists at Sephora.
On Friday alone, the brand welcomed over 1,000 visitors through the activation, with an estimated 3,200+ across the three day weekend.
Key attendees included:
- Lucy Xu
- Peyton Smith
- Nic (Guncle Diaries)
- Vivian Marie Wong
- Memu Conteh
You can shop Touchland via Sephora Australia here.
Image credit: Supplied
