Wed 10 Dec 2014

NIVEA and Maxted Thomas PR to go separate ways

They’ve had a rewarding relationship spanning over 13 years, but at the end of the year, Maxted Thomas PR will part ways with NIVEA and NIVEA MEN - with Beiersdorf taking a different approach to its public relations.  “In our 22 years in business, NIVEA has been
Wed 10 Dec 2014

A warning for Australian beauty brands

Beauty product labelling in Australia comes under scrutiny.
Wed 10 Dec 2014

Vlogging sensation Zoella in (very) hot water

YouTube star takes break from the online world after admitting novel was “not written alone”.
Wed 10 Dec 2014

NZ: Major changes to the PR team at Estée Lauder

Public relations manager Sarah Hewitt steps down and Jessica Carew joins the company on a permanent basis.
Tue 9 Dec 2014

The first beauty brand to advertise on Instagram

Benefit proves it’s ahead of the digital and social game in Oz.
Tue 9 Dec 2014

SEPHORA Australia launch smashes global records

The store breaks global records as one of the most successful launches for the brand ever.
Tue 9 Dec 2014

beautyheaven appoints new editor

Carli Alman set to step into the role of editor in 2015.
Tue 9 Dec 2014

An exciting Priceline partnership announced

Priceline announces collaboration with Australia’s biggest consumer fashion festival.
Mon 8 Dec 2014

The cloth mask brand impressing beauty bloggers

BD’s Expert Panel puts a new facial mask brand to the test, with 100 percent impressed with the results.
Mon 8 Dec 2014

Social media celebs the new key to brand success

Celebrities with a huge following are cosmetic brands’ newest marketing tool.

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