Affordable VS most expensive: What beauty costs across the globe

Buying our favourite beauty products can be quite an investment, with some of the most popular and iconic products having a price tag attached that is just as luxurious as the item itself.

Cosmetify wanted to find out which parts of the world benefit from the lowest prices for beauty buys and where you can expect to pay the most to stock up your makeup bag.

Taking five of the most iconic beauty products as picked by its beauty experts, Cosmetify compared the cost of each item in different countries, based on the price given on the product websites.

Chanel No 5 Eau De Parfum

Cheapest place to buy: Canada - $172 / £100.92

Priciest place to buy: China - ¥1,520 / £174.34

Price in Australia: $240.00 AUD

M.A.C Cosmetics Retro Matte Lipstick

Cheapest place to buy: Turkey - ₺119 / £11.18

Priciest place to buy: Thailand - ฿890 / £22.12

Price in Australia: $30.00 AUD

Estée Lauder Double Wear Stay-in-Place Makeup SPF10

Cheapest place to buy: Canada - $52 / £30.51

Priciest place to buy: Taiwan - $1,980 / £52.70

Price in Australia: $60.00 AUD

Anastasia Beverly Hills DIPBROW Pomade

Cheapest place to buy: USA & Mexico - $21 / £16

Priciest place to buy: Netherlands - €26.99 / £24.27

Price in Australia: $33.00 AUD

NARS Sheer Glow Foundation

Cheapest place to buy: Malaysia - RM180 / £33.31

Priciest place to buy: China - ¥490 / £56.20

Price in Australia: $75.00 AUD


Cosmetify beauty experts compiled a list of some of the most iconic products that are available to buy internationally. They visited those brand websites for 50 different countries, taking the price for each product in each country, ensuring that the prices given were for the same measurements and shades.

Wherever these prices were not available, we took them from their Sephora site instead. These prices were then converted from their original currency to GBP and USD, using accurate conversion rates from on 09/11/2020.