Australia's favourite beauty brand of 2020 revealed

It’s been a year since online beauty platform, Cosmetify, launched its initial ‘Cosmetify Index’, where it ranked the world’s biggest beauty brands on factors such as their social reach and engagement. Now, it’s time to take a look at the latest state of the beauty industry with Cosmetify’s 2020 Q3 report.

Of course, the world has changed a lot since Cosmetify’s last refresh of the Index, which came just as the COVID-19 outbreak was taking hold, so how have things changed for Quarter 3 (July to September)?

In Australia, The Body Shop has taken the top spot as most favoured brand, with Cosmetify reporting that it was also in the top brand in 31 different countries around the world.

Here’s a breakdown of the other winners.

Hottest beauty brands, ranked

1. Huda Beauty
2. Anastasia Beverly Hills
3. M.A.C Cosmetics
4. The Body Shop
5. Florence by Mills
6. L’Oreal Paris
7. Yves Rocher
8. ColourPop Cosmetics
9. PÜR
10. Morphe

Most popular beauty brands by country

- The Body Shop (31 countries)
- Benefit (7 countries)
- Kiehl’s (4 countries)
- Maybelline New York and L'Occitane (3 countries)
- FOREO, Garnier and LUSH (2 countries)
L'Oréal (1 country).

A full representation of brands by country, below:

Notable sustainable beauty brands

- Weleda
- Burt’s Bees
- Medik8

Rising stars of beauty

1. PÜR
3. Merci Handy

Biggest social following

1. Huda Beauty (47.9m Instagram followers)
2. Kylie Cosmetics (24.8m Instagram followers)
3. M.A.C Cosmetics (23.4m Instagram followers)

Most powerful beauty influencers

1. Huda Kattan
2. James Charles
3. Bretman Rock

To view the entire Cosmetify Index, click here.