BEAUTYDIRECTORY welcomes seven new brands

BEAUTYDIRECTORY is delighted to welcome seven brands to the site. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond. Click on the brand names to find out more and download hi-res product images.

Wella Professionals

Wella Professionals is an international brand represented in more than 150 countries around the world. The professional hair products are centred on innovation and technologically advanced formulas. The range incorporates styling products, treatment masks, shampoos and conditioners that are suitable for all hair types and needs.

BD pick: Wella Professionals Invigo Color Brilliance Miracle BB Spray is a beautifying spray that provides colour vibrancy, while detangling and smoothing the hair. Formulated with Color Brilliance-Blend™: Copper encapsulating molecules to maintain vibrancy, histidine and vitamin E to help control oxidation process after colouration and to protect colour. 

Absolute Essential

Absolute Essential is the only certified organic company that sources sustainable, medicinal quality plant oils from artisan producers, worldwide. Absolute Essential is a New Zealand owned and operated family business managed by founder and director, Dr Bo Hendgen DO.ND. AM. As a natural healthcare professional, her vision began with wanting to provide clinical organic healthcare using only 100 per cent natural, medicinal-quality ingredients.

BD pick: Absolute Essential Lavender Sweet is a wonderful all rounder, great for diffusing, cleaning and washing around the home. It is great for skin care, is very calming, and good to help ease nervous tension. This oil is gentle enough to be applied directly to the skin making it ideal for children and the elderly.


Designed to provide optimal hydration to help protect and plump the skin, TEOXANE Cosmeceuticals balances the benefits of luxurious skincare with the rigour of medical science to produce clinically proven products that deliver visible results. Although it was originally developed as a professional skincare range to work in synergy with advanced aesthetic procedures, the cosmetic benefits of TEOXANE Cosmeceuticals are now incorporated into a complete daily home care regime.

BD pick: TEOXANE Deep Repair Balm is a luxurious soothing balm that has a moisturising and calming action to help repair and restore irritated and sensitive skin. It is ideal for use post-procedure, as well as for skin experiencing dryness and irritation caused by environmental factors such as wind, cold weather or sun exposure. 

Eau De Juice

Eau de Juice is a collection of four fragrances created by Hearst Publications and Luxe Brands - the same company behind the Ariana Grande fragrances. With Gen Z in mind it matches fragrance to mood. Pure Sugar is the sweetest and most feminine, Extra Concentrated is more of a decadent scent, Love, Unfiltered is the boss babe scent with energising notes, and 100% Chilled has top notes of red berries and bergamot and a base of cashmere woods, musk and sandalwood to ground it.

BD pick: Eau de Juice Extra Concentrated Eau de Parfum is a floral, fruity and woody fragrance. It has top notes of apple and champagne accord; middle notes of praline; and base notes of white patchouli and golden amber. 

Schwarzkopf got2b

Schwarzkopf got2b provides a world of styling innovations with which you create your authentic attitude for hair. From volume and shine to hold and spikes, got2b products offer the right styling options for each individual and edgy look. It’s all about expressing attitude with style - got2b celebrate differences and empower people to stand out from the crowd.

BD pick: Schwarzkopf got2b Beach Trippin’ Sea Salt Spray is a sea salt spray that provides hair with body and tousled, beachy waves. It has a sea infused formula that delivers a textured, natural finish. Spray evenly on dry or towel-dried hair. Scrunch or tousle-style as desired. Blow dry or let the wind do the rest.

Schwarzkopf Root Retoucher

Schwarzkopf Root Retoucher is a root cover spray that offers flawless blending between two colours at the roots, as well as perfect coverage for grey or lighter-coloured hair in seconds.

BD pick: Schwarzkopf Root Retoucher is formulated with micro-fine colour pigments, ensuring the hair fibres are covered. The precise spray applicator distributes the colour pigments in the desired area, resulting in instant root coverage and a harmoniously blended colour result. Available in five shades.

iQ Perfetto

Deemed the reinvention of the hair dryer, the iQ Perfetto is the world’s lightest, most powerful and most intelligent hair dryer. Ultra-light, compact, minimalist, technological and disruptive, the iQ Perfetto promises to start a new era in the market. The iQ Perfetto is the product hairstylists have always wanted: the perfect balance between elegant, ergonomic, sophisticated and modern design and the highest professional performance. The iQ Perfetto by gama.professional is distributed exclusively in Australia and New Zealand through Dateline Imports P/L. 

BD pick: iQ Perfetto Hair Dyer is an Italian designed, ultra-compact hair dryer that can be held by either the barrel or handle for overhead drying. The super smart brushless motor delivers a speed of up to 110,000 rpm - seven times faster than a traditional hair dryer. The auto-cleansing technology also reverses the motor to clean the rear filter when needed, while the memory function recalls previous settings.