Introducing Australia's new digital content hub

With a spirit of innovation at the heart of everything it does, iconic Australian skincare brand, Ella Baché, is launching a 'BOLD' new digital content hub to celebrate pioneering Australian women this International Women’s Day.

The digital platform, housed on will host content from a range of Australian beauty insiders, business leaders, inspirational creatives and Ella Baché skincare experts on what being BOLD means to them and the beauty practices that both bring them joy and assist in loving the skin they’re in.

Ella Baché’s ‘BOLD Beauties’ vertical will feature leading beauty industry insiders in the coming months, including Sherine Youssef and Sarah Tarca of Gloss.Etc, Grazia contributor, Emily Algar, and ex acting beauty director of Marie Claire Australia, Iantha Yu.

Continuing the conversation on from her 2019 debut novel ‘Bold Moves’, Pippa Hallas will also be officially launching 'BOLD Women', an interview series discussing bold moves with interesting and entrepreneurial Australian women – starting off with Australian/Thai actress Melanie Jarnson of “Between Two Worlds” and Georgie Abay, founder of The Grace Tales.

Hallas also continues on the female legacy of the brand as CEO; Ella Baché was founded by pioneering woman Madame Baché and brought to Australia by Edith Hallas in 1954.

“Strategically we are resetting our communications to act like a publisher, investing in creating content to further engage our digital community,” Hallas said. “Our customers are using social media more than ever before. They want rich, inspiring content where they can learn from trusted experts about their skin, and what’s right for their lifestyle. This has meant moving away from the traditional beauty model of retail lead marketing.”

The BOLD digital content hub holds true to its purpose to empower every individual to feel confident in their skin through individual skin solutions that help their community learn what their skin loves.

The editorial platform will be rolling out content from today. For any editorial enquiries, please contact Bridie Alman at