Beauty is big business – we Australians are obsessed with personal care. Currently valued at $4.4 billion, beauty is predicted to grow despite the effects of COVID-19, thanks to powerful underlying trends that will propel it forward in the next five years.
In fact, beauty has seen significant shifts during COVID-19. But according to content marketing business, Story54, with challenge and change comes opportunity.
Being stuck at home hasn't meant that beauty routines are thrown out the window, they just look a little different now. And for some, they have become more important than ever. Australia has seen a rise in DIY, experimental makeup and self-care regimes, with brands like Myer reporting a 600% increase in skincare sales year-over-year.
With that in mind, BD has rounded up some of the latest and greatest skincare additions that are currently making the most noise in the world of beauty.
Rodan + Fields Enhancements Active Hydration Bright Eye Complex is an eye hydrating gel with a cooling effect. It illuminates and soothes tired eyes, while improving the appearance of under-eye puffiness over time for a more restored look.
Glow Lab Rosehip Oil +Plus is a powerhouse oil that goes a step above traditional rosehip oils. Boosted with vitamin C for a brighter more radiant complexion, this fast absorbing facial oil also contains active ingredient Beracare BBA™.
This soothing mask detoxifies and nourishes skin for a lit-from-within glow. It is infused with nourishing porcelain flower that activates with a gentle massage to visibly transform the mask, revealing fresh and healthier-looking skin.
Ultraceuticals Ultra Moisturiser Cream is a fast absorbing moisturiser that helps to balance and maintain the skin's hydration levels. It is formulated with moisturising ingredients (ceramide-3, linoleic acid, linolenic acid and cholesterol) to help nourish the skin's surface layers.
This lightweight and fresh sleep mask helps the skin ‘unplug’ and refresh through its soothing fragrances. It is formulated with huang qi extract for a pure, clear complexion, as well as fig extract with super moisturising power.
Skin Virtue Pure Radiance Glow Serum is a lightweight, hydrating leave-on gel exfoliator that works to gently remove dead surface skin and impurities.
Natio Restore Nourishing Roll-On Eye Serum is a plant peptide and hyaluronate-enriched serum with a gentle rollerball applicator. It glides on effortlessly to massage, cool and nourish skin.
This trial skincare set is the perfect choice for an effective and invigorating morning routine. Containing Dr. Hauschka's Cleansing Cream, Facial Toner and Quince Day Cream, skin is left resilient, uncomplicated and in balance.
This addition from Medik8 is a serum that is formulated with bakuchiol, a plant-derived alternative to retinol. With continued use, users will experience retinol-like results in terms of skin rejuvenation and a reduction in fine lines (without the side effects). They can also expect to improve the tone and clarity of their complexion.
Elizabeth Arden Hyaluronic Acid Ceramide Capsule HydraPlumping Serum is a silky, lightweight serum. Powered by moisture sealing Double-Lock Hydration, this serum combines two essential youth factors in a single-dose capsule.
Laneige Water Bank Moisture Cream Intensive is a moisturising cream that provides ulta-skin-deep hydration while strengthening the skin’s moisture barrier.
This tissue mask helps to nourish and repair the skin. It is infused with coconut milk and hyaluronic acid for intense hydration.
La Prairie Skin Caviar Liquid Lift is reimagined, merging its two most potent and advanced caviar ingredients for the first time in one unequalled serum.