We all know Kate Hudson is passionate about health and wellness, after all she co-founded activewear subscription service, Fabletics and also last year launched a clean craft liquor label, King Street Vodka.
Now the actress and entrepreneur has announced her next venture, INBLOOM, a line of 100 per cent plant-based supplements.
The brand, which has been two years in the making, was created from Hudson's passion to create sustainably sourced products that also support optimal health and nutrition.
"I wanted my products to be accessible and at a great price point, but I also wanted to make sure we were using premium plant-based ingredients and eco-friendly packaging," she said.
INBLOOM's first launch includes five supplement powder formulas that target specific needs like cognition, skin health, and sleep. "I wanted to make vitamin taking simple and less daunting for people," Hudson said.
Hudson is as holistic in practice as she is in her business, taking a natural approach to her own selfcare on a daily basis.
"When anyone asks me about my beauty regime, my answer is always sleep, water, and healthy food. For me, that's where it all starts. Beauty really comes from how we treat our bodies and how we honour ourselves," she said.
INBLOOM is currently shipping in the U.S., however has plans for global expansion, so watch this space.