Winter beauty trends and must-haves

It's finally here, the dreaded three months we call winter.

It's a glamours time really - skin starts to dry out, hair loses its shine, makeup doesn't sit how you want it and limbs resemble the Sahara Desert.

On top of all that, this year we're going to have to take extra care of our immune systems, after what the past 12 months has thrown our way.

So, to get us through this cold spell, we have rounded up the must-have products you need at your fingertips, along with the winter consumer trends* our friends at Pinterest have seen a spike in. 


Pinterest searches have seen Aussies embracing beauty and skincare, with searches for Beauty Routines rising a massive 110 per cent, and these new additions will slot right into your routine perfectly.

Dermalogica Smart Response Serum is the latest addition to the brand, and has an advanced formula that is designed to recognise and address micro-changed in the skin before they're visible to the naked eye. It responds to skin's signals - intelligently address skin concerns and helping to prevent future damage.   

SkinCeuticals Phyto Corrective Essence Hydrating Mist is a hydrating and soothing botanical essence mist to visibly reduce redness. Formulated with hyaluronic acid and glycerin, and a phyto botanical blend of boldus leaf, cucumber, thyme, olive leaf, and rosemary extracts, to reduce skin discomfort, and help draw and retain water in the skin.

Sulwhasoo​ Overnight Vitalizing Mask contains the Nutritive RED Elixir™ formula, which features jujube and pomegranate extracts. It helps to strengthen the skin’s protective barrier, providing the skin with sufficient moisture and nutrients overnight to restore its radiance in the morning. The dermatologically-friendly texture creates a moisturising layer providing comfort, reducing moisture loss overnight, and supplying plenty of nutrients to the skin. 


Drawing toxins out from deep in the skin with a facial tool is the perfect way to flush the body and nourish the local area with fresh blood flow.

Pinterest has also seen a spike in facial tool interest, with many Australians enhancing their self-care routines with gadgets. So much so in fact, that Gua Sha searches have increased by 160 per cent. 

Nutrimetics Rose Quartz Gua Sha helps to enhance your IRYNA results. Use the tool to stimulate circulation and tone facial muscles.

Finishing Touch Flawless® Contour is a vibrating rose quartz facial roller and massager designed to help improve skin tone and reduce the appearance of fine lines.

Manicare® Microneedle Derma Roller is designed for all skincare lovers to help boost collagen and enhance skincare routines. It is perfect for achieving firm, plump and radiant skin. 


Just because the warmer weather has abandoned us for a while, doesn't mean we need to do the same to our limbs. Keeping them hydrated and moisturised all year round is essential for protecting the skin's barrier function.

That can be achieved through botanical body washes, ultra luxe body creams, all-round balms and bronzing lotions, just like the selection below.

Minenssey Body Wash is an enriched botanical body wash formulated from the earth with an invigorating blend of essential oils to deliver smooth and supple skin. True to the Minenssey philosophy, the Body Collection shares an intimate connection with nature, with an aroma inspired by sweet spring Australian gardens, rich with notes of jasmine and honeysuckle.  

Bondi Sands GLO Matte One Day Tan - Deep Bronze provides an instant matte deep bronze colour to the skin with lasting effects. Achieve a deeper, bronzed glow with the skin perfecting formula, providing colour results similar to Bondi Sand's darkest self tan, minus the wait. 

We Are Feel Good Inc. Pawpaw Nectar is an all round healing balm. Perfect for any skin irritation from chapped lips, insect bites, wetsuit rash, minor burns or cracked heels. 

Sisley Paris Black Rose Beautifying Emulsion is an intensely rehydrating, beautifying veil that restores the elasticity and suppleness of younger skin while enveloping it in aromas of rose. This new body care product captures the very essence of the Black Rose by combining aqueous and oily extracts at its heart.


Keeping our immunities strong this winter is going to be key. And adding a supplement to your diet can help boost just that.

Whether you prefer a liquid, powder, tablets, or even gummies, there is an option to get your daily dose of extra goodness.

Nature's Way Beauty Rosehip Hair, Skin, Nails Liquid is the ultimate beauty powerhouse with collagen and added antioxidants to create a botanical 'beauty-from-within' formula. Beautifying Rosehip is rich in phytonutrients and antioxidants, which helps protect the skin against damage from free radicals. Collagen is added to help enhance skin firmness and support skin integrity.

Swisse Ultiboost Immune Gummies are a deliciously convenient way to get a comprehensive dose of nutrients to support a healthy immune system. These 99 per cent sugar free gummies are packed full of flavour, contain no artificial sweeteners, and are scientifically formulated with vitamins C and D, as well as zinc.

JOSO GLOWSO™ is an innovative and effective naturopathic medicine philosophy combining the latest scientific research and ancient wisdom to help you glow from the inside out. The brand understands the power of optimal internal wellness and the flow on effect this has to skin health and rejuvenation.

Melrose Health Essential C+ Immune is a unique blend of vitamin C and supporting ingredients including zinc, olive leaf extract, vitamin D and yeast containing beta-glucan. Native Australian Kakadu Plum is one of the highest sources of vitamin C from nature. It is wild harvested and processed quickly to preserve nutrient content.


According to search increases, 2000s hairstyles are on people's minds - think pins, sleek pony tails and braids. And keep those locks hydrated and moisturised with masks and deep conditioners.

bhave Deep Intense Conditioning Masque provides hair with intense moisture and repair. The masque is enriched with a combination of the revolutionary prophyte™ bioactive keratin technology. Naturally derived and extracted proteins from the wool of New Zealand sheep, bind to severely damaged hair, rebuilding the internal structure and restoring strength, elasticity and shine to damaged locks. 

TONI&GUY Tools Marble Look Clips Assorted 2 pack is a hair accessory with a high quality finish. Available in assorted of 2 packs in black or pink marble design. 

Aveeno Almond Oil Conditioner is a scalp-soothing conditioner that delivers deep moisture and hydration for soft, frizz-free strands. It has an intensely hydrating blend infused with almond and avocado oil.

Kérastase Paris Masque Chroma Riche is a luminous and softening treatment masque to deeply hydrate the hair. It has been formulated with Systéme Aqua-Ionic technology including a UV Filter to protect the hair from UVA and UVB rays and derivatives of vitamin E to protect the hair from external aggressors.


Keeping makeup looks natural is key this winter. This can be achieved by switching out bold colours for more subtle hues, just like using a brown eyeliner instead of black (search for brown liner is also trending on Pinterest).

Keep brows fluffy, and skin glossy and bronzed just like at the AAFW Ginger & Smart show.

Revlon ColorStay™ Liquid Liner has a brush-shaped applicator with a soft, fine tip for precise application. It won’t smudge or wear-off, and sets in seconds for all day wear. Fragrance-free. Ophthalmologist tested. Suitable for contact lens wearers. Available in Blackest Black and Black/Brown. 

Lancôme Teint Idole Ultra Wear is a foundation that offers high coverage and up to 24 hours of optimal comfort without any need for touch-ups. It ensures a radiant and velvety complexion, without streaks or caking.

Chi Chi Brow Pomade is a brow product that will sculpt, colour, shape and define brows for a natural look. The creamy, waterproof formula glides onto the skin and hair and will not smudge. Available in six shades: Blonde, Taupe, Soft Brown, Medium Brown, Dark Brown and Black Brown.

Anastasia Beverly Hills Face Palette is an all-in-one palette that features a bronzer, highlight, and blush to help add a touch of warmth to any makeup look. The luxe, portable glam compact is perfect for at home and on-the-go, providing that summer glow all year round.


Pinterest methodology: Trend increases are calculated from April '20 to April ’21 using normalised searches; Australia.