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Sukin donate $1 million of product during COVID-19
In the fight against COVID-19, Sukin has donated $1 million worth of personal care products, including its natural, antibacterial hand sanitiser gels and sprays to local community groups, Children’s Ground, Foodbank Victoria and Save the Children.
A locally-based developer, manufacturer and distributor of natural beauty products within the BWX house of natural brands, Sukin was able to adapt its manufacturing processes to respond to the huge surge in demand from Australians for hand sanitiser and produced a completely new product range in just 21 days.
“In this extraordinarily challenging time, helping our customers and community, particularly the vulnerable is really important to us. We know that frequently using hand sanitiser and hand washing is critical in containing the virus and we are pleased to play a small part supporting those who need it most," said BWX Asia Pacific managing director, Rory Gration.
MOR Boutique PR announcement
MOR Boutique is excited to announce it will be managing all PR services in house from April 1, 2020. The team, led by marketing director Vicky Kalofolias, is delighted to be working directly with media and influencers for all communications on MOR Boutique.
The main point of contact will be Silvia Tasinato, who recently joined MOR Boutique after leading the Marketing and PR team at Karen Millen Australia. Silvia has marketing, PR and events experience across local and global brands.
MOR welcome all editors and influencers to contact the team directly for all media enquiries: silvia.t@mor.com.au.
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Aveda re-opens 160 salons nationwide
Aveda is pleased to announce it has re-opened 160 salon doors nationwide, with new measures in place to ensure the best possible hygiene and safety for both stylists and clients.
The salons will now be offering restructured, no touch services. This means the holistic and ritualistic side to Aveda, such as the intimate aromatic hand and neck massages and hair and scalp checks, will no longer be a service.
“Personal interaction is becoming a limited resource and clients will be requested to shampoo or pre-wash hair to reduce time in salon, offering more home care rituals and services as well as blow-drying adjustments, and offering dry cuts,” Aveda said, adding that an extensive daily checklist of safety measures will also be followed by all salons.
Virtual consultations will be offered prior to a salon visit by a main colourist, with a service estimate, and to adequately prepare and reduce the amount of time spent in salon.
BaByliss launches new cordless hair straightener
Introducing the first high performance cordless hair straightener from BaByliss - 9000 Cordless Straightener. Combining ground-breaking technology and exceptional cordless performance for the ultimate styling experience.
"Without doubt a complete game changer, not only for hairdressers in salons but also for everyone at any time all over the world - whether you're out and about in the car or at the beach. These straighteners are going to change the world of hair styling," said BaByliss UK and Europe ambassador, Syd Hayes.
BaByliss 9000 Cordless Straightener retails for $429.95 and is on counter now. Find out more, here.
John Frieda to host IGTV event with fitness blogger
John Frieda is excited to announce its public IGTV event going live this Saturday, May 2 at 10:00am.
Broadcasting on the John Frieda Instagram page, well-known fitness blogger Katie Lolas (@Lady.Lolas) will be taking over the brand’s account, talking about all things Detox & Repair.
She will share her tips and tricks on how she keeps her body, mind and hair feeling healthy and revitalised while being at home. This will also include a 10 minute stretching session guided by Katie.
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JURLIQUE DONATES OVER 20,000 UNITS OF HAND CARE PRODUCTS
Australian natural skincare company, Jurlique is partnering with the Sydney Local Health District and directly with hospital donation departments within each state, to donate 22,000 of its original and much-loved Rose Hand Cream.
The donation will go to those who have been working tirelessly on the front-line, including but not limited to, doctors, nurses, hospital administration support teams and cleaning units.
"Our Rose Hand Cream is such a nourishing product. Knowing how vigorously front-line medical staff have been washing and sanitising their hands we hope it can help moisturise and nurture their skin, whilst at the same time provide a moment of relief and calm with nature's goodness," said ANZ marketing director, Siobhan Fildes.
To ensure the product is distributed fairly in both central and regional areas affected by COVID-19, Jurlique worked directly with both government health and hospital departments to assign the following product allocations:
NSW: 8,500 units in total across
Royal Prince Alfred
St Vincent’s Hospital
Concord
Canterbury
Balmain Hospitals
Health centers and community services including mental health
Regional NSW: 3,000 units in total across
Southern NSW Local Health District, 17 regional hospitals and medical centers
SA: 3,000 units in total across
Royal Adelaide Hospital
Flinders Medical Centre (FMC)
Mt Barker Hospital (adjacent to Jurlique’s Mt Barker Head Office)
VIC: 7,500 units in total across
Royal Melbourne Hospital
St Vincent’s Hospital Melbourne
The Alfred Hospital
Globally, Jurlique is making further direct donations to hospitals and medical centres with 12,000 units of Jurlique Rose Hand Cream allocated between Hong Kong and China.
L'OCCITANE donates 10,000 hand creams to Australian nurses
L'OCCITANE is proud to announce it will be donating 10,000 units of its iconic and best selling Shea Butter Hand Cream, to those on the frontline of the COVID-19 crisis in Australia.
The partnership with the Australian Nursing and Midwifery Federation will see the hand creams, one of which sell worldwide every four seconds, sent to hospitals around the country in all eight states and territories.
Similar initiatives have been rolled out by the brand in the UK, US, France and China. Production facilities in Manosque that usually manufacture the brand's beauty products have been reassigned to produce verbena scent hand-sanitiser.
L'OCCITANE have committed to donating 70,000 litres of gel to healthcare workers in European countries most severely affected.
Aussie brand launches new recycling program
As BD reported earlier this year, Australian suncare brand, We Are Feel Good Inc. was thrilled to announce it was in the early stages of introducing its new recycling program.
Now, the brand is beyond excited to share that its 2020 We Are Feel Good Inc. Bottle Recycling Program has officially launched.
To get involved in this program from home, simply:
1. Wash your empty plastic bottles and lids using warm, soapy water or vinegar to ensure there is no sunscreen left in the bottle. Cut the bottle open (exercising caution); and
2. Drop your bottles to one of the program’s collections points (ensuring to check opening hours with the venue or store before arriving).
If you can’t get to a collection point, you can post We Are Feel Good Inc. bottles and lids back. Wash plastics as directed, and then either store them or collect others until you have at least 15. Then, post them back to Precious Plastic Margaret River for guaranteed recycling. You can also send the plastic lids from your other plastic bottles at home in the package as well.
Theory Crew announces health and beauty division
Melbourne PR and influencer marketing agency, Theory Crew, has announced the launch of its health and beauty division with founding clients; Biophysics and Antipodes Skincare, and new brands YORA Skin Science, Boost Labs and Niki’s Natural Wipes.
Managing director, Felicity Grey says that skincare and beauty brand sales are surging as consumers opt to treat themselves via online shopping with affordable items aimed at self-care.
“We had introduced new divisions prior to COVID-19, kicking things off with the largest influencer sampling campaign we have ever delivered. Partnering with Antipodes Skincare, we sent over 2000 influencers beauty samples to trial, which was very well received," said Grey.
“Our influencer database is now sitting well over 8000 influencers across many categories and we will be delivering more large-scale influencer campaigns for beauty and skincare, health and wellness and FMCG brands over coming months.”
Of the recent Antipodes Skincare mass influencer sampling campaign, digital marketing and PR global lead, Katrina McClelland saw a spike in social engagement as a result of the initiative.
"Theory Crew posted Antipodes Nature skincare packs to 2,000 targeted Australian influencers. We immediately had a very successful 65% posting rate in Australia within two weeks, with more posts published daily. I'm grateful for their hard work on this campaign and am looking forward to strengthening our relationship in the future," said McClelland.
More wins for Clémence Organics
Clémence Organics is very excited to announce that it has picked up more awards for its organic skin products.
Ultimate Face Crème won Best Face Cream For Sensitive & Acne-Prone Skin and Lime Caviar Eye Crème won Best Eye Cream, Editor’s Choice at the Organic Beauty Awards 2020.
And for the Beauty Shortlist Awards, Clémence Organic Repair Face Serum was named as a finalist in the Best Facial Serum category and its Ultimate Biome Spritz was named a finalist in the Best Face Mist category.
This is the second time the Clémence Organic Biome Spritz has picked up awards in the Beauty Shortlist Awards, winning Editors Choice in 2019.