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Sisley launches hair analysis device
Hair Rituel by Sisley is expanding its expertise to incorporate hair analysis, developing the HAIR RITUEL by Sisley Analyzer. A new, expert connected tool to provide an accurate, reliable and customised diagnosis of the scalp and hair fibre.
The new device has been developed alongside expert dermatologists and major specialists in connected devices, making it possible to: view both the scalp (x110) and the hair fibre (x900) by means of its ultra-precise unique optical sensor and to build a hair diagnosis thanks to a powerful algorithm.
Unlike the numerous tools based on image comparison, this device uses shape recognition technology. Originally developed for use in hydrocarbon exploration and mineral prospecting, this method analyses an image of the hair and the scalp by recognising the specific characteristics of each hair issue.
Its elegant and refined design was developed by French designer and architect Jean-Louis Fréchin, the founder of NoDesign, an agency specialising in innovation and technological creation.
HAIR RITUEL by Sisley Analyzer diagnostic service is currently available in David Jones Elizabeth Street and David Jones Bourke Street stores from March 2020.
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Ultraceuticals celebrates International Women’s Day
Ultraceuticals celebrates International Women’s Day by becoming a major partner for upcoming Australian movie, I Am Woman.
The movie is about the rise to international fame of Australian singing superstar, Helen Reddy who empowered a generation of women to fight for change.
“Aligning with a film is an exciting first for us and we know this project will really resonate with our customer. Helen Reddy was a fearless, ambitious and passionate woman that has inspired millions of others around the world for many decades. It seemed like the perfect synergy for us to not only support an inspiring iconic Australian woman but acknowledge Reddy’s powerful contribution to society as we celebrate International Women’s Day," said marketing director, Xuan Henderson.
“Ultraceuticals has a purpose to empower every woman we touch around the world with real skincare and life changing results. The confidence a woman gains through putting her best skin forward can be instrumental in achieving great things as a result of feeling empowered through loving the skin you’re in."
I Am Woman is set to be released May 21, 2020, and the teaser trailer can be viewed here.
L'Oréal Paris launches the Stand Up To Street Harassment project
With International Women’s Day being celebrated around the world on March 8, L'Oréal Paris, in partnership with US NGO Hollaback, has launched the Stand Up project.
This project is an initiative developed to train a million people in bystander intervention to tackle street harassment, stemming from the notion that women deserve to remove obstacles that prevent themselves from fulfilling their ambitions and elevating their senses of self-worth.
The Stand Up project has launched in five countries, and later this year it will be introduced in a further six countries. From schools and public transport, to festivals and online spaces, Stand Up will grow a global community of one million upstanders, trained in the five Ds: Direct, Distract, Delegate, Document and Delay.
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Garnier announces ambassadors for 2020
Garnier is excited to announce the brand ambassadors it will be working with through 2020 - Brooke Blurton, Sophie Cachias, Laura Wells and Brooke Styles.
"We are excited to have Brooke Blurton apart of the Garnier family this year as she is a great example of someone who embraces the beautiful world we live in and isn’t afraid to let her natural beauty shine through," Garnier said.
This year marks Sophie Cachias second year in the Garnier family, where she has been a part of many exciting campaigns, including Australian Open 2019 and 2020, the launch of the new Garnier organics range and transforming her hair colour with the Olia range. "We love Sophie’s honest and authentic nature with her audience and are proud to work with her."
Laura Wells will be part of Garnier's mission for a sustainable future. The brand has some exciting announcements to share this year including the recently launched organics range which is 100% vegan formulas, uses as much recycled and recyclable materials and where hero ingredients are sourced from renewable farms.
And finally, Brooke Styles joins the Garnier family bringing her creative content and photography skills with her. "Brooke is extremely savvy and up with all the latest trends on Tik Tok which brings the fun and colour that Garnier is known for," the brand said.
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L'OCCITANE introduces new inclusive fully paid leave policy
L’OCCITANE Group is launching a new inclusive global parental leave policy supporting families of all shapes and sizes.
The new policy gives all primary caregivers a minimum of 20 weeks fully paid leave and secondary caregivers a minimum of 12 weeks leave to bond with their new child. It will apply to L’OCCITANE employees worldwide - across its offices, factories and owned retail stores - whether the child is welcomed by birth or through adoption or surrogacy.
“Empowering women is a core value of L’OCCITANE. Our new, inclusive global parental leave is a major step forward in our ambitious program towards gender parity within the group, aiming to help employees to balance parenthood and career and increase diversity within teams, resulting in better business performance overall," said L’OCCITANE Group human resources VP, Armelle Saint-Raymond.
Women currently represent 87% of L’OCCITANE’s global workforce. The new policy will be available to both parents in order to foster more equally distributed caring responsibilities between caregivers. The leave is company-mandated to lower barriers preventing men from taking parental leave, while also breaking the glass ceiling to help women achieve their full potential.
The Body Shop supports the next generation of youth activists
The Body Shop Australia has today announced its support of the 2020 Plan International Australia’s Youth Activist Series (known as YAS).
As a brand which has always championed female empowerment, The Body Shop will donate a total of $120,000 to arm the next generation of young Australian women with essential activism and leadership skills to create long-lasting social change.
Head in-store this International Women’s Day weekend and The Body Shop Australia will donate $1 from every transaction to Plan International Australia to help fund YAS. Also $5 from every bottle sold of the Shea Nourishing Body Lotion, from Tuesday March 17, will be donated directly to Plan International Australia’s Youth Activist Series.
We Are Feel Good Inc. celebrates International Women's Day
To celebrate International Women’s Day, Australian sunscreen brand, We Are Feel Good Inc., recently interviewed powerful women ambassadors who are leading the change to a better future.
Find out what they had to say below.
Novellus enters U.S. market for the first time
Australian, natural skincare brand, Novellus, is excited to announce it is launching into the U.S. market for the first time from March 4, 2020.
Novellus will now be stocked in Briseis Beauty, located in Soho, New York, and is a clean and organic beauty, makeup, pet and home products store.
Charlotte Tilbury teams up with NET-A-PORTER for International Women's Day
Charlotte Tilbury has partnered with NET-A-PORTER to design an exclusive T-shirt to mark International Women’s Day 2020, raising awareness and funds for Women for Women International.
The exclusive design captures the empowering positivity of her award-winning, globally-loved brand and her universe of fashion, Hollywood, rock ‘n’ roll and magic. Emblazoned with the phrase, 'The Magic Within', the design was inspired by Tilbury's unerring belief in the magic within women - the power, courage and hope in us all.
“This year, I want to remind everyone to always have self-belief, harness your unique power and channel the magic within, a feeling of confidence and empowerment that encourages and inspires you to think differently about yourself - because I believe there’s a powerful, positive chain reaction when we embrace it and that magical moment of kindness has a ripple effect, spreading love and joy from one person to another, and to the world," said Tilbury.
The Magic Within T-shirt retails for $80.17 and is exclusively on NET-A-PORTER.com.
L'Occitane appoints new PR
Stark Matthews is thrilled to announce it is now looking after the PR for L'Occitane, the makers of beautifully luxurious body, face, fragrance and home products.
With humble beginnings in the markets of Provence selling rosemary essential oil, L'Occitane has grown to become a much-loved global brand, bringing natural beauty to homes across the world. From the brand's iconic Almond Shower Oil to its best-selling Overnight Reset Serum, L'Occitane has been innovating the beauty category from the beginning, focusing on ingredients that are as good for the planet as they are for the skin.
If you’re working on any relevant stories, please get in touch:
Keiran Mannion - keiran@starkmatthews.com.au
Levi Moriarty - levi@starkmatthews.com.au