Alpha-H partners with 5 female founded businesses this Christmas

This year Alpha-H is celebrating the holiday season a little differently. In the spirit of giving and as part of its continuing commitment to support women, the brand has partnered with five Australian, female founded businesses and inspiring Alpha Women.

Each brand will share Alpha-H's platform to promote an assortment of curated gifts available at during the holiday period, alongside the limited-edition Alpha-H Holiday Collection created in collaboration with Australian visual artist Morgan Jamieson.

This partnership continues Alpha-H’s mission to empower women through action and advocacy. As a company founded by an amazing woman, a team comprised of 70% women and a brand that is not only innovating in skincare, but leading a pioneering return to work program for women – The Encoreship; it’s clear women are at the heart of the Alpha-H brand.

“Now, more than ever, female founded small businesses need our support. Given our heritage and wide - reaching platform, we felt it was both our responsibility and honour to work directly with this inspiring collective of female founders. We hope this will continue into an ongoing partnership and mentorship of women in business,” said Alpha-H chief commercial officer, Tina Randello.

Meet the founders:

Morgan Jamieson 


Morgan Jamieson is a Victorian visual artist who, living and working on the Victorian coast, has a strong connection to her native surroundings. The piece featured across the Holiday 2021 packaging celebrates the Australian landscape and is a nod to Jamieson’s colourful and intense style, dramatically showcasing Australia’s iconic native Flora.

Damn Gina 

Damn Gina creates hair products which make it easier for women to embrace their natural curls. After chemically straightening her hair for years, brand founder Sumana Jayanth explored silk as the solution for hair that was protected and perfectly coiled. 

Eloïse Panetta


Eloïse Panetta celebrates the beauty of the natural world in her botanically dyed silk pieces using locally sourced flora. Pieces are hand-made with artisanal craftmanship in her Sydney studio.



Rosewell was launched with a mission to redefine sex products and empower women to discuss intimacy comfortably in a social setting. The brands intimacy cards Dinner Parties became a viral sensation. “We started thinking about what intimacy actually means to us. Our card decks, as intimacy queues felt like a natural extension of that,” said founder, Alisha Williams.

Zove Beauty


Zove Beauty founder Adeline Yeak genuinely believes that education has a strong correlation to better health and mental wellbeing. Today, the brand offers a selection of beauty tools alongside specialist gua sha and facial roller education which Yeak correlates back to its rich Chinese cultural heritage.

Alpha-H is also proud to continue a partnership with Gold Coast based not-for-profit Support the Girls with 15% of all limited-edition profits from donated directly to the cause.

Female founded and run by CEO Jane Holmes, Support the Girls embodies the Alpha Women values, with a mission to rebuild women’s dignity, respect and livelihood, providing professionally fitted bras, underwear, toiletries and menstrual hygiene products to women in need.

You can find the Alpha-H brand listing and hi-res images, here.

Images: Supplied