Bieber Beauty incoming?

With a surname like Bieber, it would almost be remiss not to establish a namesake brand in 2019.

It looks Hailey Bieber née Baldwin had that thought exactly, following the news that she has filed for a trademark to create her own beauty and cosmetics line, Bieber Beauty. 

According to Refinery29, the paperwork was filed by Bieber’s company Rhodedeodato Corp, last week on April 10. The description was simply "beauty and cosmetics products".

The yet-to-be-confirmed range wouldn't be Bieber's first foray into the beauty. The model has previously collaborated with Australian beauty brand ModelCo on a makeup range, was an ambassador for bareMinerals and L'Oréal Professional, and once starred in a campaign video for Pat McGrath's Metalmorphosis 005 collection.