You know you must have done a good job on a campaign if you’re asked back for a repeat performance. French actress Clémence Poésy has been invited by Coty Prestige and Chloé to reprise her role as the iconic face of fragrance.
Poésy previously fronted ad campaigns for the Chloé Eau de Parfum fragrance alongside Chloë Sévigny and Anja Rubik between 2008 and 2010. The new campaign will see Poésy launch a scent for the brand that is arriving in October this year.
Embodying the freshness, charm and natural elegance of Chloé, this new campaign will see Poésy reveal a more sophisticated and seductive side of her personality that resonates with the essence of the new perfume.
I am very proud and honoured to represent Chloé fragrance again. When Chloé approached me, I immediately accepted. It was so evident for me to come back to a brand that I feel so connected to,” says Poésy.
Chloé creative director Clare Waight Keller adds, Working with Clémence on the ad campaign has been such a joy. She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the Maison and what is so modern now.”
We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for. Her asserted femininity and natural charm embodies Chloé's strong appeal to women worldwide,” notes Coty Prestige senior vice president international European marketing licenses Françoise Mariez.
