Sarah Jessica Parker's new foray into skincare

This week, leading clinically proven skincare brand RoC® announced the launch of the RoC® #LookForwardProject – an initiative to celebrate the power of optimism and its scientifically-backed impact on long-term health and wellbeing.

And to top it off, global icon, RoC® user and optimist, Sarah Jessica Parker, will be serving as the voice of the campaign to inspire women to turn their focus from ‘anxiety about ageing’ to ‘joy about living.’

“When I heard about RoC®’s Look Forward Project and its commitment to supporting women’s take on an optimistic outlook about the future, I felt compelled to help amplify this important conversation,” Parker said.

“So much of our younger lives are spent trying to figure out who we are. As I’ve gotten older, I’ve become much better equipped to problem solve, to appreciate, to hear things that aren’t necessarily pleasant. The time spent living and the experience that comes with it adds up – and that’s something to look forward to.”

The RoC®’s Look Forward Project is anchored by the launch of an online resource hub featuring new research from the brand, along with practical insights and advice from a distinguished group of subject-matter experts and thought leaders on the proven difference optimism makes in the ageing process.

As a brand that centres ‘proof’ as its guiding principle, RoC® has also partnered with Dr. Daisy Robinson, PhD, Human Biology and Translational Medicine, Harvard University, renowned for her research in ageing and her work to improve women’s health and wellbeing, with a special interest in the connection between optimism and longevity.

To reveal the underlying feelings women have about ageing and to unpack how their perceptions of ageing could be improved, the brand and Robinton initiated a quantitative study with 600+ women in the US and France. The results confirmed the prominent issue of age anxiety and were a clear indication that women are interested in learning more about the power of optimism as a tool to support a longer, healthier life.

Find out more about the study here.