Centennial Beauty has announced changes to its podcast, Renegade, in support of brands owned by Black, Indigenous and People of Colour (BIPOC).
The beauty news and trends podcast, targeting those born after 1995, will now be offering free advertising slots to brands owned by BIPOC in the beauty, fashion and lifestyle space.
BD spoke with co-founders, Jordyn Christensen and Lauren Meisner, about the actions the brand is taking to move forward in support of the Black Lives Matter movement.
"We launched Centennial Beauty and our podcast, Renegade, to address conversations in the viral beauty space that no one else wanted to touch," the co-founders said.
"Amplifying BIPOC voices has been important for us as a brand since the beginning and in an effort to make a long-term commitment to allyship, we are opening our platform to partner with any BIPOC-owned beauty, fashion or lifestyle brands who would be interested in free podcast advertising."
"Reflecting on our experience in beauty media over the last number of years has been confronting - we acknowledge a disparity in the number of BIPOC-owned brands that are given exposure and we are committed to changing that."
More about the offer:
- One mid-roll ad that will run for the duration of four consecutive weeks
- This is an on-going offer that will be available indefinitely as long as Renegade is on-air
- Brands must be Australian or ship to Australia and be available to purchase online/on social media
To apply, fill out the EOI linked here, and Centennial Beauty will email brands that qualify.