With fitness apps and technology becoming more synonymous with people’s exercise regimes, Men’s Health is lifting the bar even higher with the announcement that it’s partnering with Magellan to deliver world-leading technology onto the wrists of active Australians.
The partnership will see the magazine’s highly-successful Men’s Health Personal Trainer app integrated with Magellan’s Echo smart sports watch. Using Bluetooth Smart technology, the Echo watch will connect to the consumer’s iPhone and stream live information from the Men’s Health app.
Today marks an exciting partnership with a market leader in this exciting field and the first collaboration of its kind for Pacific Magazines. We’re thrilled to be able to contribute to an innovative, high-tech experience that ultimately enhances our readers’ engagement with the Men’s Health Personal Trainer app,” says Men’s Health editor Ian Cockerill.
App purchasers can now view and learn via video workout routines on their phone and then conveniently tuck their phone away in their armband or pocket and easily follow their workout tasks and reps directly from the Magellan Echo Watch, whether in the gym or outdoors.”
Magellan Australia/New Zealand brand manager Paris Basson adds, We’re thrilled with this partnership. The Men’s Health fitness app helps make it easier to reach your fitness goals, with hundreds of exercises for different parts of the body while the Magellan Echo brings even more convenience when working out, allowing you to control this great app from your wrist and helping you keep track of your fitness progress - such as time and repetitions - without juggling your phone during a workout.”
The Men’s Health Personal Trainer app has more than 1000 exercises and 600 workouts, which can be tailored to meet individual goals. The initial app download is free, with the Magellan Echo retailing from RRP $149.
To download the app, visit .
