The surprising digital content rating results for August

Results for the August Nielsen Digital Content Ratings (DCR) are in, with some surprising increases and falls across the board.

Kicking things off, the Pedestrian Group has revealed its audience figures for the first time since the merger with Allure Media in 2018. All of the group’s editorial brands including Business Insider Australia, Kotaku, Gizmodo, Pop Sugar Australia and Lifehacker, have been reflected in one figure, reporting a unique audience (UA) of 3.5m.

Moving into the news category, lost the 10m UA it has held for the past few months, dropping 6.5% to 9.4m. The platform still held onto top spot, with a significant lead over second place, ABC News Websites, who dropped 0.3% to 8.6m.

The report also sees declines for, down 6.0% to 7.8m, and 7NEWS down 3.2% from its gain of 10% last month. Though the biggest drop of the month went to Daily Mail Australia, which fell 11.2% to 3.8m.

It wasn’t all declines however, with The Age gaining 3.4% for 3.6m UA, Australian Community Media Network up 3.0% for 3.76m, The Guardian jumped 1.0% to 4.5m and Yahoo! up 0.4% to 3.4m.