Whether you’re part of a media outlet, brand, or PR agency, there’s always value in understanding which stories and topics are capturing the beauty industry’s attention.
Each month brings a fresh wave of trending search terms and most-read articles – and May was no exception.
To gain a clearer picture of what shaped industry interest, let's take a look back at BD’s media insights report* for May.
Top five news stories:
1. AFW 2026 backstage beauty and hair reports hub
2. April 2026: Top beauty media search trends
3. beautyheaven announces Best New Beauty Awards winners
4. John Frieda undergoes global relaunch
5. The desk edit: What's landed on our desks this month
Top branded search terms:
1. Swisse
2. Priceline
3. Reef
4. Mavala Switzerland
5. Nioxin
6. Kerasilk
7. Laneige
8. Sephora
9. Shark Beauty
10. Klorane
Top five beauty events:
1. Myer x Fenty Beauty Markette
2. Miutine Club by Miu Miu Beauty
3. Lanolips Ceramide Milkshake launch
4. MONDAY Haircare celebrates exciting expansion
5. Neutrogena Collagen Bank launch
*SOURCE: GOOGLE ANALYTICS May 1 - 31, 2026
Header image credit: Getty Images/Pinterest
