Dyson celebrated the launch of its most advanced multi-styler yet, the Dyson Airwrap Co-anda 2x™, with an exclusive luxury event held at Conte Sydney.
The intimate event brought together Australia’s leading beauty and lifestyle influencers, media personalities and sports stars for a first look at the new and improved tool, available to consumers from July 30th.
Guests enjoyed a curated Italian-style dinner at Conte Sydney, custom drinks such as the strawberry-flavoured Dyson Negroni to celebrate the launch and hands-on styling demonstrations throughout the evening.
With the night’s content already trending across social platforms, notable attendees included:
- Chloe Morello, 1.1M followers IG
- Laura Dundovic, 149K followers IG
- Zoe Marshall, 73.2K followers on IG and creator of @ariise___
- Faye Bryson, Professional soccer player for Sydney FC 2, 26.2K followers IG
- Kyah Simon, 2x Olympian and Matildas superstar, 84.2K followers IG
- Simone Holtznagel, 132K followers IG
- Nadia Fairfax-Wayne, 200K followers IG
- Lana Wilkinson, 161K followers IG
Dyson Airwrap Co-anda 2x™ multi-styler and dryer is powered by the brand's fastest and most powerful hair care motor – the Hyperdymium™.
The supercharged motor delivers twice the air pressure to wrap hair more easily, dries as fast as a full-performance hair dryer, and creates sleek, straight looks. It offers 6-in-1 versatility to reveal a world of styling possibilities: dry, curl, wave, straighten, smooth and volumise, with no heat damage.
"Dyson has developed a new motor for our Airwrap2x™, which spins at 150,000rpm, delivering twice the air pressure, faster drying, and less heat damage. The high pressure creates a longer lasting curl or straighter styles," said Dyson founder and chief engineer, James Dyson.
"Traditional stylers can damage hair, but we have always focused on developing tools that protect hair health whilst enhancing without compromising precision or performance."
"New attachments like the AirSmooth2x™ create sleek looks, and the patented bristles on the Anti-snag Loop Brush 2x™ create snag-free styling, all while AI-driven sensors adjust heat to protect your hair. It’s about creating exciting, long-lasting styles using smarter, more efficient technology," said Dyson.
The Dyson Airwrap Co-anda 2x™multi-styler and dryer will be available in the Ceramic Pink and Jasper Plum colourways from July 30th and retails for $999. You can find more information and shop via Dyson here.
Image credit: Supplied
