Go-To turns 10!

Go-To Skincare has officially turned 10!

Founder, Zoë Foster Blake celebrated the milestone moment in style at her family home in Sydney, surrounded by Go-To's biggest supporters. 

With none other than a peachy party theme (we wouldn't expect anything less), guests were treated to champagne, caviar, and of course, birthday cake. 

"Back in 2014 when I launched Go-To, I had no idea what would happen. I sure as heck didn’t think I’d be writing about our 10th Birthday," Zoë said, when reflecting on the past decade.

"Oh look, I was optimistic, what founder isn’t? I felt confident we had created a range of genuinely useful, high-quality products, using the most effective and proven ingredients available. Also: VERY CUTE."

"They were deliberately accessible. Uncomplicated. You knew exactly what you were putting on your face and why. And they were fun," she said. 

Over the years, the brand has evolved and grown with its customer – all the while, staying true to its promise of providing a no-fuss range to make you feel confident in your skin. 

"We are a brand anchored in uncomplicated, simple skincare... yet we keep releasing new products," said Zoë.

"How does that work? Well, now we offer more people and more skin types more options to look after their skin. Not just a thirsty-skinned founder who wants to make the mask she needs."

"Every Go-To product fills a specific gap and was made intentionally and carefully. We don’t push out products to keep up with what has become a furiously paced cycle of new-new-new," she shared.

And a decade later, Zoë's still having fun with it.

"Certainly as a founder, where I get to work with talented, passionate people every day to make and market cute, useful things that people can trust to work and which improve their skin and, pardon the hubris, also their confidence," she said.

"But it’s also fun as a customer, which I very much am: The products smell delightful, they are beautiful to use, they make my skin dewy and plump, and they don’t take it all too seriously."

"I bloody love this company, I love these products, and I love our customers. Ten more years: LETSGOOOOOOOO!"

Speaking of customers, the brand isn't letting the party stop here, with many promotions running from March 17th to 26th, 2024.

For one, all Go-To orders made within the 10 days will automatically go in the running to win cash prizes – $10,000 for one lucky penguin and $1,000 for 10 runners-up. You can shop to win, here.

Happy birthday, Go-To, we raise our champagne flute to you!

Image credit: @mrswhitephotos