Every Instagram account to follow for Fashion Week beauty content

As New York Fashion Week comes to a close and everyone begins prepping for the European stretch of fashion month, it’s important we know where to look when it comes to backstage beauty content. 

Below, BD has rounded up all of the accounts you should be following for your Fashion Month beauty fix; and we’ll keep updating this list as the shows move through London, Milan and Paris. 


Pat McGrath
The ‘Mother’ of all makeup, Pat McGrath, is notorious for unveiling new products on the runway – most recently, her glitter lip balm while working on the beauty at Valentino haute couture. Follow her to get an inside look at Euro fashion week backstage. 

Val Garland
Legendary MUA Val Garland is the makeup director for L’Oréal Paris, and will inevitably be bringing her skills to the European runways later this month. Expect to see her leading the beauty pack backstage at Isabel Marant – L’Oréal’s most recent collaborator. 

British-born hairstylist Duffy is a fashion month fixture backstage, appearing in Milan, London, Paris, and New York to lead hair backstage. Working in previous years with the likes of Louis Vuitton and Carolina Herrera, this past NYFW has seen Duffy work on r13 Denim and Siers Marjan. 

Tom Pecheux
Another legendary MUA, Tom Pecheux (although currently looking like he’s on holiday) will likely be backstage during the Paris leg of fashion week with his ambassadorship for YSL Beauty. Pecheux has worked with everyone from Oscar de la Renta to Balmain, and always takes his followers backstage with him. 

Thomas de Kluyver
Thomas de Kluyver is a makeup artist who has so far been the lead for Self Portrait (using Maybelline) and Siers Marjan (using M.A.C). He’ll likely be in Paris heading up beauty for Carven and Acne Studios. 

James Pecis
James is an Oribe global ambassador but also responsible for the hair at Brandon Maxwell. Follow him for consistent fashion month updates with his work. 

Erin Parsons
NYC-based Maybelline Global Makeup Artist Erin Parsons has already created looks for Dion Lee, Monse Maison, Discount Universe; plus, she’s Gigi Hadid’s personal makeup artist. The most compelling reason to follow Parsons though is her full breakdown of the products used in her captions.

Diane Kendal
Each year Diane works backstage at every cities’ major shows, having most recently worked with Tom Ford (using Tom Ford Beauty) and Tory Burch (using M.A.C) this NYFW.

Lynsey Alexander
Alongside horse riding photos and editorials, MUA Lysey Alexander takes her followers backstage during the European stops of fashion month. Expect to see her work at the likes of Ann Demulemeester, Missoni, Mary Katranzou and Blumarine. 

This M.A.C makeup artist lead the looks for Jeremy Scott and The Blonds, plus he was responsible for the full-body paint at Moschino’s Fall/Winter 2018 show. Expect to see much more of his work over the coming month. 


This haircare brand has been a firm fixture backstage during NYFW – being the main sponsor for the likes of Rodarte and Cushnie.

ghd’s iconic styling tools can always be spotted backstage. This year the brand has taken followers behind the scenes at NYFW, and will hopefully be keeping it up throughout the month.

M.A.C dominated NYFW as the makeup sponsor for Chromat, Sies Marjan, Michael Kors, Jeremy Scott, AREA, The Blonds, and more. The makeup giant will inevitably be a firm fixture at other shows over the coming month. 

If you’re loving Maybelline’s global MUA Erin Parson’s coverage, you’d better follow the brand itself.  

Dyson’s innovative new hairdryer (you know the one) is a staple for nearly every hair stylist backstage. Expect the brand to be posting lots of how-to’s throughout fashion month. 

Bobbi Brown
Throughout NYFW Bobbi Brown has consistantly posted Insta Story updates with guides to each shows' makeup looks. 

*BD will update this list over the coming month*