Beiersdorf, known as the maker of brands such as NIVEA and La Prairie, has announced it is investing in a startup that provides consumers with app-based dermatology advice, according to a recent article by Cosmetics Business.
The deal was inked through its Oscar&Paul Beiersdorf Venture Capital unit, which delivers financial support for skincare and digital entrepreneurs.
The new investment, named Dermanostic, enables users from all over the world to access dermatologists for €25 within 24 hours of their appointment. Medical professionals are also able to provide patients with a prescription after diagnosing them through photographs and a questionnaire about their medical history.
According to Beiersdorf, the startup reflects the growing teledermatology sector, which is a method that allows patients and professionals to communicate remotely via technology. This is mainly driven by younger consumers.
“We believe digital health and teledermatology offer huge potential, especially among the younger target group,” head of Oscar&Paul Beiersdorf Venture Capital, Ascan Voswinckel, said.
“Digital dermatologist appointments offer our customers significant added value as they allow for swift, straightforward, inexpensive and professional advice regarding their skin indication. As such, Dermanostic’s new digital service is the perfect fit for our Eucerin brand and innovatively complements our dermocosmetic brand’s digital consumer journey.”