Consumer thirst for natural ingredients has no end in sight says a new study from Mintel.
The concept of healthy, holistic living has infiltrated beauty sales, with food-inspired skincare taking a hold of the industry. A recent study from the company details that consumers are more likely to use or show interest in products containing vitamin C (85 per cent), fruit-based ingredients (78 per cent), oatmeal (78 per cent) and honey (76 per cent). A further 72 per cent of consumers are interested in products that contain probiotics.
Mintel category manager Shannon Romanowski comments: “Consumers are embracing healthy, holistic living, and our research shows that these lifestyle changes are driving the facial skincare and anti-ageing market. In such a saturated marketplace, products featuring natural formulations are standing out to consumers who trust identifiable and natural ingredients.”
Healthy lifestyles are also continuing to influence the beauty industry and its chosen ingredients. Romanowski continues: “The link between diet and skin is evident, and as consumers increasingly associate their lifestyle with their skin’s appearance, product formulations with added food-based ingredients and vitamins stand out among the competition.”
