New Zealand is the fourth most diet-obsessed country in the world, a recent analysis of Google search data has found. The analysis, conducted by Chef's Pencil, looked at Google Trend's search data on the topic of 'Diet (nutrition)' which included diet-related searches made in local languages. Google then showed the local interest level for diet-related searches both by countries and by cities.
While the data doesn't reveal how many people actually commit to a diet, search data is usually well-linked to intent to take action, Chef's Pencil explains.
Of all the countries in the world, New Zealand ranked fourth with a Google Trends score of 77 when it came to how often Kiwis are searching for diets, just one point behind the United States which ranked third with a score of 78, while Canada ranked ninth and the UK tenth.
The host of low calorie meal kits and ready to eat microwave meal deliveries may have further fuelled New Zealand's obsession with dieting. Food box subscription models have made it easier than ever to jump onto the diet bandwagon.
Meanwhile Aussies ranked second in the world, with three Australian cities – Brisbane, Melbourne and Sydney – making the top 5 diet-obsessed cities in the world with Poland topping both the top country and city lists. Google's data also showed the interest in dieting is at a five-year high in New Zealand, and it likely won't surprise you to hear that it's the ketogenic 'keto' diet which Kiwis are searching for the most.
The keto diet, a low carb, high fat diet, has proved incredibly popular over the past couple of years, likely because of the diet's alleged ability to help people lose weight quickly, along with a long list of celebrity endorsements by the likes of Halle Berry, Kim Kardashian and Vanessa Hudgens.
Top 10 Countries For Diet Searches
Poland
Australia
United States
New Zealand
Moldova
South Africa
Georgia
Lebanon
Canada
United Kingdom
Top 10 Cities For Diet Searches
Warsaw, Poland
Brisbane, Australia
Sydney, Australia
Melbourne, Australia
Houston, USA
New York, USA
Los Angeles, USA
Rome, Italy
Chicago, USA
Toronto, Canada
This article originally appeared on Now To Love and beautyheaven.
Words: Anya Truong-George and Erin Berryman
